With the arrival of a new season, our sense of beauty grows. As summer approaches, UV protection becomes a major concern. What are this year's must-have UV protection items?
The summer beauty catalog "SUMMER BEAUTY TRIBE," published by the cosmetics floor on the first floor of the Isetan Shinjuku Main Building, lists the UV protection items available at the store, divided into four categories: "colorless" products for everyday use, "color bases" that brighten skin tone, primers with "skincare benefits," and "partial care" for body and lip care.
In a four-part series, FASHION HEADLINE will introduce three particularly interesting products for each purpose. The third installment focuses on UV primers with "skincare benefits."
[Section 3. Skincare Benefits]
You want a primer that offers both UV protection and skincare benefits. For those people, we recommend a daytime serum or emulsion that provides both moisturizing and UV protection.

■PAUL & JOE
The Protecting Foundation Primer S (30ml, 2 colors, ¥3,500, SPF42, PA+++), a serum primer characterized by its light texture thanks to its moisturizing ingredients, has been revamped. While maintaining its freshness, it now offers improved UV protection and a moisturizing feel compared to the previous version. It will leave you with beautiful, smooth skin that's perfect for the summer sun.

■La Prairie
La Prairie's first high-performance UV protection product, Swiss UV Protection Veil (50ml, ¥21,300, SPF50, PA++++), is a moisturizing and radiant protector that leads to beautiful skin. Its light texture blends seamlessly into the skin without leaving a white cast, making it a great finishing touch to your morning skincare routine.

■Guerlain
"Orchidee Impérial The Protector" (30ml 19,200 yen SPF50・PA+++) is Guerlain's top-of-the-line UV protector developed for mature skin. While protecting your skin from UV rays during the day, it can also be used as anti-aging care*. The color is a soft beige. (*This refers to care appropriate for your age.)