Danish sports brand hummel has announced the uniform that the Denmark national team will wear at EURO 2020. With Europe continuing to play matches without spectators due to the COVID-19 pandemic, the design represents the cheers of supporters.
■New uniform to be worn at EURO 2020
Celebrating 60 years since the first tournament in 1960, EURO 2020 will be held in 12 European countries. Due to the COVID-19 pandemic, the tournament has been postponed for one year and will now take place from June 11th to July 11th. Denmark will face Finland, Belgium, and Russia in Group B, aiming for their second title since their legendary 1992 triumph.
The uniforms worn by the Denmark national team are designed to carry the cheers of their supporters, as matches continue to be played without spectators due to the COVID-19 pandemic. On June 7, 2019, the Denmark national team played against Ireland in a Euro Championship qualifier at Copenhagen's national stadium, Parken Stadium. Tens of thousands of Danish supporters filled the stadium and sang the Danish national anthem, "A Beautiful Country," to praise the players.
Now that cheering out loud from the stands is no longer possible due to the effects of the COVID-19 pandemic, the singing voices have been digitized as sound waves and woven into the fabric of the new national team uniform, creating a uniform that allows you to feel the cheers of the fans and supporters.
◾️A uniform born with fans during the COVID-19 pandemic
Inter Milan's Christian Eriksen said, "When we start a national team match with the singing of the national anthem, it creates a special emotion that is different from when I play as a club member," while Leicester City FC's Kasper Schmeichel said of the national anthem before matches, "It's a big part of playing for the national team, and it unites the team and the supporters. Hearing the anthem reverberating through the stadium on the pitch is a truly amazing experience."
RB Leipzig's Yussuf Poulsen reflected, "It was a truly amazing moment in a place I'd only dreamed of in my life," while Tottenham Hotspur's Pierre-Emile Hojbjerg commented on the uniform that carries the voices of the supporters, saying, "I remember every game at Parken Stadium. There is a sense of satisfaction and pride there. When they sing the national anthem in the stadium, I feel a strong sense of equality and that I am with all the supporters. The same is true of this uniform."
The first group stage match of Euro 2020 will be against Finland at Parken Stadium. There is a possibility that the match will be played with spectators, but the current situation with the COVID-19 pandemic means that no one can be complacent. However, whatever the situation, the Denmark national team eleven will be able to play with the support of their supporters cheering them on. The anthem woven into their new uniforms will surely inspire the players.
■About Hummel
The Danish sports brand "hummel" was founded in 1923 and was the first in the world to develop studded cleats. At a time when soccer was played with leather shoes, studs were added to the flat soles of shoes, dramatically improving grip and making plays that were previously impossible possible. The brand then used the anecdote of a bumblebee (hummel in German), which was theoretically unable to fly because it was too heavy, but which, through repeated efforts, was able to fly, and adopted it as its brand name and logo. After 90 years of history, the brand is now developing its own unique brand story with the mission of "Change the World Through Sport," and continues to take on new challenges.
[OFFICIAL WEBSITE] http://hummel.co.jp
Click here for company press release details
■New uniform to be worn at EURO 2020
Celebrating 60 years since the first tournament in 1960, EURO 2020 will be held in 12 European countries. Due to the COVID-19 pandemic, the tournament has been postponed for one year and will now take place from June 11th to July 11th. Denmark will face Finland, Belgium, and Russia in Group B, aiming for their second title since their legendary 1992 triumph.
The uniforms worn by the Denmark national team are designed to carry the cheers of their supporters, as matches continue to be played without spectators due to the COVID-19 pandemic. On June 7, 2019, the Denmark national team played against Ireland in a Euro Championship qualifier at Copenhagen's national stadium, Parken Stadium. Tens of thousands of Danish supporters filled the stadium and sang the Danish national anthem, "A Beautiful Country," to praise the players.
Now that cheering out loud from the stands is no longer possible due to the effects of the COVID-19 pandemic, the singing voices have been digitized as sound waves and woven into the fabric of the new national team uniform, creating a uniform that allows you to feel the cheers of the fans and supporters.
◾️A uniform born with fans during the COVID-19 pandemic
Inter Milan's Christian Eriksen said, "When we start a national team match with the singing of the national anthem, it creates a special emotion that is different from when I play as a club member," while Leicester City FC's Kasper Schmeichel said of the national anthem before matches, "It's a big part of playing for the national team, and it unites the team and the supporters. Hearing the anthem reverberating through the stadium on the pitch is a truly amazing experience."
RB Leipzig's Yussuf Poulsen reflected, "It was a truly amazing moment in a place I'd only dreamed of in my life," while Tottenham Hotspur's Pierre-Emile Hojbjerg commented on the uniform that carries the voices of the supporters, saying, "I remember every game at Parken Stadium. There is a sense of satisfaction and pride there. When they sing the national anthem in the stadium, I feel a strong sense of equality and that I am with all the supporters. The same is true of this uniform."
The first group stage match of Euro 2020 will be against Finland at Parken Stadium. There is a possibility that the match will be played with spectators, but the current situation with the COVID-19 pandemic means that no one can be complacent. However, whatever the situation, the Denmark national team eleven will be able to play with the support of their supporters cheering them on. The anthem woven into their new uniforms will surely inspire the players.
■About Hummel
The Danish sports brand "hummel" was founded in 1923 and was the first in the world to develop studded cleats. At a time when soccer was played with leather shoes, studs were added to the flat soles of shoes, dramatically improving grip and making plays that were previously impossible possible. The brand then used the anecdote of a bumblebee (hummel in German), which was theoretically unable to fly because it was too heavy, but which, through repeated efforts, was able to fly, and adopted it as its brand name and logo. After 90 years of history, the brand is now developing its own unique brand story with the mission of "Change the World Through Sport," and continues to take on new challenges.
[OFFICIAL WEBSITE] http://hummel.co.jp
Click here for company press release details
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