Baroque Japan Limited will be launching a new line, "AZUL ENCANTO," this fall for the casual denim brand "AZUL by moussy," which is celebrating its fifth anniversary since its debut. The line incorporates the AZUL by moussy worldview and targets women in their 40s, proposing cool and fashionable everyday wear. The materials and patterns were carefully selected to flatter the target demographic. The product mix is 85% apparel and 15% miscellaneous goods. The price range is as follows: outerwear from 6,990 to 14,990 yen, cut-and-sew items from 2,990 to 5,990 yen, knitwear from 4,990 to 6,990 yen, shirts from 4,990 to 5,990 yen, pants from 4,990 to 7,990 yen, and skirts from 4,990 to 6,990 yen. The brand will be available at AZUL by MOUSSY's Lazona Kawasaki Plaza, Shinjuku, and Machida Tokyu Twin stores from September 4th, at The SHEL'TTER TOKYO, Umeda EST, and Terrace Mall Shonan stores from the 5th, and at nine directly managed stores, including the Lalaport Yokohama, Shin-Misato, and AEON Mall Hiroshima Fuchu stores from the 6th.

Baroque Japan Limited launched MOUSSY in 2000. It positioned the January period of last year as its "first year of global expansion" and began full-scale efforts to expand its overseas business. Currently, it has stores not only in Japan but also in China and Hong Kong, with a total of 348 stores (as of the end of April this year). It carries a wide range of brands, including SLY and RODEO CROWNS.