Onward Kashiyama Co., Ltd. will begin sales of the new brand "ANEVER," a collaboration with ANREALAGE designer Kunihiko Morinaga, focusing on bags and accessories, on the group's official fashion online store "ONWARD CROSSET" (https://crosset.onward.co.jp/shop/anever) from 12:00 on March 17th.
"ANEVER" was born from a new brand development project in collaboration with Kunihiko Morinaga, as a measure to strengthen and expand the miscellaneous goods category and D2C business. The brand, which also operates as an "ANREALAGE" bag and accessory line, made its global debut at the 2021 Spring/Summer Paris Collection, which was streamed digitally during Paris Fashion Week in September last year, and was also unveiled at the 2021 Fall/Winter Paris Collection, which was streamed on March 8th this year.
The visuals released to coincide with the launch were art directed by Yuni Yoshida and featured Yurina Hirate, who served as the opening model for "ANREALAGE"'s 2021 Spring/Summer Paris Collection. As with the Paris Collection, the music was provided by Ichiro Yamaguchi (Sakanaction/NF) and Shotaro Aoyama (NF). Based on the brand's concept of "ANEVER," which captures the fleeting moment of flowers forever, the visuals were created using unique flowers, deliberately arranged in linear geometric patterns that would never occur in nature, symbolizing the shapes of earrings and bags that seem to be cut from a landscape. New videos and visuals with the same cast will be released each month in April and May.
Sales will be centered around "ONWARD CROSSET" and domestic and international wholesale businesses, with the brand also starting the same day at "ANREALAGE OFFICIAL ONLINE SHOP" (https://www.anrealage.com/) and "ANREALAGE SHIBUYA PARCO."
The concept of "ANEVER" is "product development that connects opposing concepts." In a new era where unique lifestyles are accepted, the brand offers bags and accessories featuring flower parts trapped in resin, as well as T-shirts and other apparel (due for release from May), aimed at women who appreciate the flow of nature and continue to blossom into richer lives on their own.
The brand name embodies the coexistence of the opposing concepts of time: "A NEVER" (a moment) and "AN EVER" (eternity). The logo is shaped like a flower, combining the numbers "0" and "9." The unique feature of these pieces is that, through the handcrafted process of picking, cutting, and placing the flowers in resin, time seems to stand still, forever capturing the flower's most beautiful moment in its full bloom.
"Bring the fantasy of admiring the most beautiful moment of a flower that is sure to wither into your daily life." Wearing flowers brings a part of nature with you, just like decorating your room with flowers. We hope you'll wear our "true floral designs" with that same feeling. Like flowers blooming in the wild, no two pieces are alike. While cherishing the differences between each piece to create unique value, they also express a sustainable spirit of living in harmony with nature.
The six flowers used in the first season, along with their floral meanings, are delphinium ("spreading happiness" and "freedom"), gypsophila ("pure heart"), starflower ("unchanging spirit"), sanfordi ("shining"), and crispum ("special being"). Inspired by these flower meanings, we hope to be a brand that encourages "people who cherish the individuality of each individual, just as no two flowers are alike, and who can make choices that are true to themselves."
In addition, the language of each flower has been incorporated into the design of the bags, and the bags are named after flowers such as "DAHLIA," "LUPINUS," "CATTLEYA," "CASABLANCA," "ASTER," and "VIOLA."
Together with the launch, a backstage movie will also be released, showing the brand's production process and behind the scenes of the visual shoot.
■ANEVER
Brand Overview
``ANEVER''
Wednesday, March 17th, 12:00
Bags: 8 types, Accessories: 13 types *T-shirts will be available from May
Bags: 5,940 yen to 165,000 yen, Accessories: 2,200 yen to 7,700 yen (tax included)
■``ANEVER'' Product Visuals
FLOWER HEXAGON BANGLE 7,700 yen (IN TAX)
FLOWER C DOME BANGLE 3,300 yen (IN TAX)
[CASABLANCA]
MNI FLAP SHOULDER BAG 49,500 yen (IN TAX)
[LUPINUS] BUCKET BAG 49,500 yen (IN TAX)
[CATTLEYA] MINI HAND BAG 49,500 yen (IN TAX)
[DAHLIA] BEADS KNITTING BAG 165,000 yen (IN TAX)
CUBE TOP NECKLACE 7,700 (IN TAX)
BALL DROPPED PIERCINGS 6,600 Yen (IN TAX)
BALL DROPPED EARRINGS 6,600 yen (IN TAX)
TRIANGLE HOOP PIERCINGS 4,400 yen (IN TAX)
TRIANGLE HOOP EARRINGS 4,400 yen (IN TAX)
●ANEVER special site (released March 17th, 12:00)
https://crosset.onward.co.jp/feature/anever/2021ss/
●ANEVER EC site (released March 17th, 12:00)
https://crosset.onward.co.jp/shop/anever
●Visual movie URL (released March 17th, 12:00)
https://youtu.be/XuSxJxDdU7M
●Backstage movie URL (released March 17th, 12:00)
https://youtu.be/7LOY7SQYNXc
●ANEVER Instagram
https://www.instagram.com/anever_official/
●STAFF CREDIT
Designer: Kunihiko Morinaga
Model: Yurina Hirate
AD/Director: Yuni Yoshida
Sound Direction: Ichiro Yamaguchi (Sakanactoin/NF), Shōtaro Aoyama (NF)
Ichiro Yamaguchi (Sakanactoin/NF), Shōtaro Aoyama (NF)
Photographer: Hiroshi Manaka
Hair&Makeup: Mao
Cinematographer: Noriaki Matsumoto
Art designer: Toshihide Sakai
Flower designer: Naoko Watanabe
Offline editor: Keita Takanami
Online editor: Akihisa Sakamoto (Media City)
Production Manager: Yosuke Mimori
Producer: Mamoru Inagaki
Hirate Yurina
YURINA HIRATE
Born in 2001. In August 2015, she passed the auditions to become one of the first generation of Keyakizaka46 members. She was a core member of Keyakizaka46 until January 2020.
Her first film appearance and first leading role was in the movie "Hibiki," released in September 2018, for which she won the Newcomer of the Year award at the 42nd Japan Academy Awards, the Newcomer of the Year award at the 31st Nikkan Sports Film Awards/Ishihara Yujiro Awards, and the Newcomer of the Year award (Komori Kazuko Award) at the 28th Japan Movie Critics Awards. He will appear in the films "Sangatsu no Sotogawa wa Yoru" (The Night Beyond the Tricornered Window), which will be released in January 2021, and "The Fable: Chapter 2," which will be released in June 2021. He is also scheduled to appear in the TBS Sunday Theatre drama "Dragon Zakura," which will start in April 2021.
Ichiro Yamaguchi
ICHIRO YAMAGUCHI
He made his major debut in 2007 as part of "Sakanaction."
Their lyrics, expressed with a literary sensibility and wide-ranging musical approach, have attracted attention with each new release, and their work has been highly acclaimed, including an appearance at the 64th NHK Kouhaku Uta Gassen and becoming the first rock band to win the Best Original Music Award at the 39th Japan Academy Awards. In June 2019, they released their first original album in six years, "834.194."
In August 2021, the band held their first online live concert, attracting 60,000 viewers over two days and becoming a hot topic. Since 2015, they have been involved in a project called NF (Night Fishing), which involves music culture, organizing club events and producing sound, and has been involved in a variety of activities while collaborating with creators from various fields.
Yuni Yoshida
Art Director / Graphic Designer
Born in 1980. After graduating from Joshibi University of Art and Design, she joined Onuki Design. After working at Uchuu Country, he went independent in 2007. He is active in a wide range of fields including advertising, CD jackets, and video.
His main work includes advertising for LOWRYS FARM, Ettusais, Laforet Harajuku, and LUMINE, CD artwork for Chara, Kimura Kaela, and Hoshino Gen, and art direction for a brand produced by Watanabe Naomi. He won the Tokyo ADC Award in 2016 and the Mainichi Design Award in 2019.
ANREALAGE
Kunihiko Morinaga
KUNIHIKO MORINAGA
Born in Kunitachi, Tokyo in 1980. Graduated from the School of Social Sciences, Waseda University. While attending university, he attended the Vantan Design Institute and began designing clothes. In 2003, he launched his brand "ANREALAGE." ANREALAGE stands for A REAL (everyday life), UN REAL (unusual), and AGE (era). After continuing to present his work at the Tokyo Collection, he moved to the Paris Collection in 2014. He currently continues to present his collections in Paris. In 2019, he was selected as a finalist for France's LVMH PRIZE. He won the 37th Mainichi Fashion Grand Prix in 2019. In 2020, he announced his collaboration with Italy's FENDI at the Milan Collection. He is responsible for the official uniforms for the main building of the 2021 Dubai World Expo.
Official website: http://www.anrealage.com
Click here for company press release details
"ANEVER" was born from a new brand development project in collaboration with Kunihiko Morinaga, as a measure to strengthen and expand the miscellaneous goods category and D2C business. The brand, which also operates as an "ANREALAGE" bag and accessory line, made its global debut at the 2021 Spring/Summer Paris Collection, which was streamed digitally during Paris Fashion Week in September last year, and was also unveiled at the 2021 Fall/Winter Paris Collection, which was streamed on March 8th this year.
The visuals released to coincide with the launch were art directed by Yuni Yoshida and featured Yurina Hirate, who served as the opening model for "ANREALAGE"'s 2021 Spring/Summer Paris Collection. As with the Paris Collection, the music was provided by Ichiro Yamaguchi (Sakanaction/NF) and Shotaro Aoyama (NF). Based on the brand's concept of "ANEVER," which captures the fleeting moment of flowers forever, the visuals were created using unique flowers, deliberately arranged in linear geometric patterns that would never occur in nature, symbolizing the shapes of earrings and bags that seem to be cut from a landscape. New videos and visuals with the same cast will be released each month in April and May.
Sales will be centered around "ONWARD CROSSET" and domestic and international wholesale businesses, with the brand also starting the same day at "ANREALAGE OFFICIAL ONLINE SHOP" (https://www.anrealage.com/) and "ANREALAGE SHIBUYA PARCO."
The concept of "ANEVER" is "product development that connects opposing concepts." In a new era where unique lifestyles are accepted, the brand offers bags and accessories featuring flower parts trapped in resin, as well as T-shirts and other apparel (due for release from May), aimed at women who appreciate the flow of nature and continue to blossom into richer lives on their own.
The brand name embodies the coexistence of the opposing concepts of time: "A NEVER" (a moment) and "AN EVER" (eternity). The logo is shaped like a flower, combining the numbers "0" and "9." The unique feature of these pieces is that, through the handcrafted process of picking, cutting, and placing the flowers in resin, time seems to stand still, forever capturing the flower's most beautiful moment in its full bloom.
"Bring the fantasy of admiring the most beautiful moment of a flower that is sure to wither into your daily life." Wearing flowers brings a part of nature with you, just like decorating your room with flowers. We hope you'll wear our "true floral designs" with that same feeling. Like flowers blooming in the wild, no two pieces are alike. While cherishing the differences between each piece to create unique value, they also express a sustainable spirit of living in harmony with nature.
The six flowers used in the first season, along with their floral meanings, are delphinium ("spreading happiness" and "freedom"), gypsophila ("pure heart"), starflower ("unchanging spirit"), sanfordi ("shining"), and crispum ("special being"). Inspired by these flower meanings, we hope to be a brand that encourages "people who cherish the individuality of each individual, just as no two flowers are alike, and who can make choices that are true to themselves."
In addition, the language of each flower has been incorporated into the design of the bags, and the bags are named after flowers such as "DAHLIA," "LUPINUS," "CATTLEYA," "CASABLANCA," "ASTER," and "VIOLA."
Together with the launch, a backstage movie will also be released, showing the brand's production process and behind the scenes of the visual shoot.
■ANEVER
Brand Overview
■``ANEVER'' Product Visuals
FLOWER HEXAGON BANGLE 7,700 yen (IN TAX)
FLOWER C DOME BANGLE 3,300 yen (IN TAX)
[CASABLANCA]
MNI FLAP SHOULDER BAG 49,500 yen (IN TAX)
[LUPINUS] BUCKET BAG 49,500 yen (IN TAX)
[CATTLEYA] MINI HAND BAG 49,500 yen (IN TAX)
[DAHLIA] BEADS KNITTING BAG 165,000 yen (IN TAX)
CUBE TOP NECKLACE 7,700 (IN TAX)
BALL DROPPED PIERCINGS 6,600 Yen (IN TAX)
BALL DROPPED EARRINGS 6,600 yen (IN TAX)
TRIANGLE HOOP PIERCINGS 4,400 yen (IN TAX)
TRIANGLE HOOP EARRINGS 4,400 yen (IN TAX)
●ANEVER special site (released March 17th, 12:00)
https://crosset.onward.co.jp/feature/anever/2021ss/
●ANEVER EC site (released March 17th, 12:00)
https://crosset.onward.co.jp/shop/anever
●Visual movie URL (released March 17th, 12:00)
https://youtu.be/XuSxJxDdU7M
●Backstage movie URL (released March 17th, 12:00)
https://youtu.be/7LOY7SQYNXc
●ANEVER Instagram
https://www.instagram.com/anever_official/
●STAFF CREDIT
Designer: Kunihiko Morinaga
Model: Yurina Hirate
AD/Director: Yuni Yoshida
Sound Direction: Ichiro Yamaguchi (Sakanactoin/NF), Shōtaro Aoyama (NF)
Ichiro Yamaguchi (Sakanactoin/NF), Shōtaro Aoyama (NF)
Photographer: Hiroshi Manaka
Hair&Makeup: Mao
Cinematographer: Noriaki Matsumoto
Art designer: Toshihide Sakai
Flower designer: Naoko Watanabe
Offline editor: Keita Takanami
Online editor: Akihisa Sakamoto (Media City)
Production Manager: Yosuke Mimori
Producer: Mamoru Inagaki
Hirate Yurina
YURINA HIRATE
Born in 2001. In August 2015, she passed the auditions to become one of the first generation of Keyakizaka46 members. She was a core member of Keyakizaka46 until January 2020.
Her first film appearance and first leading role was in the movie "Hibiki," released in September 2018, for which she won the Newcomer of the Year award at the 42nd Japan Academy Awards, the Newcomer of the Year award at the 31st Nikkan Sports Film Awards/Ishihara Yujiro Awards, and the Newcomer of the Year award (Komori Kazuko Award) at the 28th Japan Movie Critics Awards. He will appear in the films "Sangatsu no Sotogawa wa Yoru" (The Night Beyond the Tricornered Window), which will be released in January 2021, and "The Fable: Chapter 2," which will be released in June 2021. He is also scheduled to appear in the TBS Sunday Theatre drama "Dragon Zakura," which will start in April 2021.
Ichiro Yamaguchi
ICHIRO YAMAGUCHI
He made his major debut in 2007 as part of "Sakanaction."
Their lyrics, expressed with a literary sensibility and wide-ranging musical approach, have attracted attention with each new release, and their work has been highly acclaimed, including an appearance at the 64th NHK Kouhaku Uta Gassen and becoming the first rock band to win the Best Original Music Award at the 39th Japan Academy Awards. In June 2019, they released their first original album in six years, "834.194."
In August 2021, the band held their first online live concert, attracting 60,000 viewers over two days and becoming a hot topic. Since 2015, they have been involved in a project called NF (Night Fishing), which involves music culture, organizing club events and producing sound, and has been involved in a variety of activities while collaborating with creators from various fields.
Yuni Yoshida
Art Director / Graphic Designer
Born in 1980. After graduating from Joshibi University of Art and Design, she joined Onuki Design. After working at Uchuu Country, he went independent in 2007. He is active in a wide range of fields including advertising, CD jackets, and video.
His main work includes advertising for LOWRYS FARM, Ettusais, Laforet Harajuku, and LUMINE, CD artwork for Chara, Kimura Kaela, and Hoshino Gen, and art direction for a brand produced by Watanabe Naomi. He won the Tokyo ADC Award in 2016 and the Mainichi Design Award in 2019.
ANREALAGE
Kunihiko Morinaga
KUNIHIKO MORINAGA
Born in Kunitachi, Tokyo in 1980. Graduated from the School of Social Sciences, Waseda University. While attending university, he attended the Vantan Design Institute and began designing clothes. In 2003, he launched his brand "ANREALAGE." ANREALAGE stands for A REAL (everyday life), UN REAL (unusual), and AGE (era). After continuing to present his work at the Tokyo Collection, he moved to the Paris Collection in 2014. He currently continues to present his collections in Paris. In 2019, he was selected as a finalist for France's LVMH PRIZE. He won the 37th Mainichi Fashion Grand Prix in 2019. In 2020, he announced his collaboration with Italy's FENDI at the Milan Collection. He is responsible for the official uniforms for the main building of the 2021 Dubai World Expo.
Official website: http://www.anrealage.com
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
![What do Parisians wear on their feet? A look at their favorite sneakers, from classic models to trending sustainable brands [Paris Snap]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/380x380/images/upload/2021/03/11ade01f937453ff528b9599c8695718.jpg)
