To celebrate the release of the fashion magazine "#StayStylish 2020 AUTUMN," Onward Kashiyama Co., Ltd. has collaborated with actress Anne Nakamura on a special autumn project, "Coats and Knitwear for Adults," for its flagship women's brand "23ku." Pre-orders for the made-to-order coats and knitwear will begin on September 11th on the Onward Group's official fashion online store, "Onward Closet" (https://crosset.onward.co.jp/shop/23ku/).
*From September 19th, reservations for made-to-order coats and sales of knitwear will begin at select stores, including 23ku GINZA.
As part of its owned media strategy, 23ku publishes a fashion magazine and is running an advertising promotion featuring Anne Nakamura, a major influence on the next generation. For this fall/winter season, #StayStylish 2020 AUTUMN will be published on September 25th. Prior to this, an online version will be released on Friday, September 11th. To commemorate this, a special collaboration project has been realized between 23ku's clothing, which pursues high quality and comfort, and Anne Nakamura, who shares this concept. "Now is the time to be positive about both fashion and attitude, and I want people to experience truly great things and find a piece they can wear for a long time," explains Anne Nakamura, whose "Coats and Knitwear for Adults" collection is inspired by her desire to help people experience truly great things and find a piece they can wear for a long time. The collection uses sustainable materials that are kind to both the environment and people, and Nakamura herself personally suggested the silhouette, color, and design. The coat, inspired by the image of a handsome woman, features a compact silhouette with a masculine design, making it a piece that can be worn like a jacket. Available in two colors, navy and black, and priced at ¥79,000 and ¥80,000 (excluding tax), pre-orders are accepted and the knitwear is made to order. The knitwear is made of sustainable wool, has a lustrous texture, can be worn alone, and has a relaxed fit, allowing you to enjoy the soft comfort that knitwear is known for. Available in four colors: basic gray, navy, camel, and a vibrant orange, priced at ¥13,500 and ¥14,500 (excluding tax).
□NakamuraAnnx '23rd Ward' Special Autumn CollaborationProjectAbout the “Coat Edition”
■Pay attention to the compact, mannish coat that gives you a “neat look”
◆POINT 1
A shoulder design that makes a statement. This cool, masculine coat has been tailored with shoulder pads to give it a slightly stronger, yet neat look.
◆POINT 2
The matte buttons are not too bold, and a lighter size has been chosen so as not to look too casual.
◆POINT 3
The waist is slightly shaped to create a feminine silhouette.
[Special features]
A compact silhouette that flatters the body line beautifully, perfect for mature women. Button it up for an authentic look, or leave the front open for a sophisticated, relaxed look.
■Made with supple, soft wool from Loro Piana, a long-established Italian fabric manufacturer. This coat can be worn both on and off the job, and will exude a dignified, mature beauty.
Available colors: NAVY and BLACK
Price: 30, 32, 34, 36, 38, 40 sizes: 79,000 yen, 44, 46, 48, 50 sizes: 80,000 yen
(All prices excluding tax)
Order period: Reservations will be accepted from September 11th (Friday) to October 4th (Sunday) on Onward Group's official fashion online shopping site, "Onward Closet." Reservations will also be accepted from September 19th (Saturday) to October 4th (Sunday) at select stores, including "23-ku GINZA."
*Products are scheduled to be delivered in mid-November
"Limited Campaign!!"
Anyone who reserves a coat will receive a free "Nakamura Anne x 23ku original canvas big tote bag."
*This will be given to you when you receive your coat.
Size: Width 55.5cm x Height 40cm x Depth 16cm
□About the Nakamura Anne x "23ku" Autumn Special Collaboration Project "Knit Edition"
■A soft knit made from 100% sustainable wool that feels smooth against the skin and can be worn on its own
◆POINT 1
We paid particular attention to creating an exquisite line around the neck that is neither too tight nor too open.
◆POINT 2
The sleeves are slightly longer for easier blousing, and the rolled cuffs give a delicate look.
◆POINT 3
The slightly loose fit makes it comfortable to wear, but the high-quality material prevents it from looking loose and gives it a neat look.
[Key Points]
This knit with a slightly loose, comfortable design is an excellent item that can be worn all year round. It is easy to wear like a cut-and-sew, and having one in your wardrobe will greatly expand the range of your outfits.
■The raw wool is made into fabric by BOTTO GIUSEPPE, a world-renowned spinning manufacturer with a long history in Italy. With a history of over 140 years, this spinning manufacturer is known worldwide for producing high-quality wool. The entire process of purchasing raw wool, washing, spinning, twisting and weaving is carried out with a commitment to sustainability, and we have earned RWS international certification. With wool as the starting point for thinking about the future of the world, we have created high-quality knitwear that you can wear and cherish for a long time. *RWS international certification (RESPONSIBLE WOOL STANDARD) is a standard for wool procurement that is based on the pillars of no mulesing, environmental conservation, the pursuit of traceability and reliability.
Available colors: GRAY, NAVY, CAMEL, ORANGE (4 colors in total)
Price: 32 & 38 sizes 13,500 yen, 44, 46 & 48 sizes 14,500 yen (all prices excluding tax)
Sales: Pre-orders start from September 11th (Friday) on the Onward Group's official fashion online shopping site, "Onward Closet". Sales will start from September 19th (Saturday) at select stores, including "23ku GINZA".
□Nakamura Anne-san Profile
Actress
She was a member of the cheerleading club in high school and university, and even competed in national competitions. Her healthy, beautiful body, fashion and hairstyle have attracted attention from women, and she has gained tremendous support. As an actress, she has appeared in many popular works, including the dramas "Shudan Sakusen!!" and "Grand Maison Tokyo." She is currently appearing in the Fuji TV Monday 9pm drama "SUITS 2" as Tamai Kayako. She has been cast as Lisa in the film "The End Credits of the Nameless World," scheduled for release in the New Year of 2021. She has been cast as Kageyama Motomi in the TBS Sunday Theatre drama "Dangerous Venus," starting in October 2020!
□About "23 Wards"
“Japanese Women's Standard”
Our brand concept is "simple, high-quality, comfortable clothing that will be loved for a long time, across generations and eras." Based on our "basic manufacturing attitude" that allows you to experience beautiful and simple designs, high-quality tailoring that pursues comfort, and value that exceeds the price, we aim to be a sophisticated brand for all women who seek the essence of style.
"23ku" official brand site: https://www.23ku-web.jp/
"23ku" official shopping site: https://crosset.onward.co.jp/shop/23ku/
□About "#StayStylish" Magazine
“I've been spending more time facing myself and have begun to see what's truly important. My closet is filled with high-quality, comfortable clothes. Be more free and be yourself. Now, in a time when change is expected, I want to be honest about what I like and cherish the things I believe in to wear for a long time. Based on the concept of "Stay Stylish," in May of this year, 23ku launched the relaunch of its fashion magazine MY STANDARD as #StayStylish as part of its owned media strategy, and will publish #StayStylish 2020 AUTUMN on September 25th for this fall/winter season. Leading up to this, the online version will be released on September 11th. 23ku kicks off with a fashion story featuring outfits worn by Anne Nakamura, and introduces this fall/winter season's products for all occasions in a 164-page volume. It also features items that will make you shine, incorporating the essence of the times with carefully selected materials, such as "ICB" and the online-only label UNFILO Jiyuku.
■About the "#StayStylish" Web Magazine" Official Website: https://www.staystylish.jp
Click here for company press release details
*From September 19th, reservations for made-to-order coats and sales of knitwear will begin at select stores, including 23ku GINZA.
As part of its owned media strategy, 23ku publishes a fashion magazine and is running an advertising promotion featuring Anne Nakamura, a major influence on the next generation. For this fall/winter season, #StayStylish 2020 AUTUMN will be published on September 25th. Prior to this, an online version will be released on Friday, September 11th. To commemorate this, a special collaboration project has been realized between 23ku's clothing, which pursues high quality and comfort, and Anne Nakamura, who shares this concept. "Now is the time to be positive about both fashion and attitude, and I want people to experience truly great things and find a piece they can wear for a long time," explains Anne Nakamura, whose "Coats and Knitwear for Adults" collection is inspired by her desire to help people experience truly great things and find a piece they can wear for a long time. The collection uses sustainable materials that are kind to both the environment and people, and Nakamura herself personally suggested the silhouette, color, and design. The coat, inspired by the image of a handsome woman, features a compact silhouette with a masculine design, making it a piece that can be worn like a jacket. Available in two colors, navy and black, and priced at ¥79,000 and ¥80,000 (excluding tax), pre-orders are accepted and the knitwear is made to order. The knitwear is made of sustainable wool, has a lustrous texture, can be worn alone, and has a relaxed fit, allowing you to enjoy the soft comfort that knitwear is known for. Available in four colors: basic gray, navy, camel, and a vibrant orange, priced at ¥13,500 and ¥14,500 (excluding tax).
□NakamuraAnnx '23rd Ward' Special Autumn CollaborationProjectAbout the “Coat Edition”
■Pay attention to the compact, mannish coat that gives you a “neat look”
◆POINT 1
A shoulder design that makes a statement. This cool, masculine coat has been tailored with shoulder pads to give it a slightly stronger, yet neat look.
◆POINT 2
The matte buttons are not too bold, and a lighter size has been chosen so as not to look too casual.
◆POINT 3
The waist is slightly shaped to create a feminine silhouette.
[Special features]
A compact silhouette that flatters the body line beautifully, perfect for mature women. Button it up for an authentic look, or leave the front open for a sophisticated, relaxed look.
■Made with supple, soft wool from Loro Piana, a long-established Italian fabric manufacturer. This coat can be worn both on and off the job, and will exude a dignified, mature beauty.
Available colors: NAVY and BLACK
Price: 30, 32, 34, 36, 38, 40 sizes: 79,000 yen, 44, 46, 48, 50 sizes: 80,000 yen
(All prices excluding tax)
Order period: Reservations will be accepted from September 11th (Friday) to October 4th (Sunday) on Onward Group's official fashion online shopping site, "Onward Closet." Reservations will also be accepted from September 19th (Saturday) to October 4th (Sunday) at select stores, including "23-ku GINZA."
*Products are scheduled to be delivered in mid-November
"Limited Campaign!!"
Anyone who reserves a coat will receive a free "Nakamura Anne x 23ku original canvas big tote bag."
*This will be given to you when you receive your coat.
Size: Width 55.5cm x Height 40cm x Depth 16cm
□About the Nakamura Anne x "23ku" Autumn Special Collaboration Project "Knit Edition"
■A soft knit made from 100% sustainable wool that feels smooth against the skin and can be worn on its own
◆POINT 1
We paid particular attention to creating an exquisite line around the neck that is neither too tight nor too open.
◆POINT 2
The sleeves are slightly longer for easier blousing, and the rolled cuffs give a delicate look.
◆POINT 3
The slightly loose fit makes it comfortable to wear, but the high-quality material prevents it from looking loose and gives it a neat look.
[Key Points]
This knit with a slightly loose, comfortable design is an excellent item that can be worn all year round. It is easy to wear like a cut-and-sew, and having one in your wardrobe will greatly expand the range of your outfits.
■The raw wool is made into fabric by BOTTO GIUSEPPE, a world-renowned spinning manufacturer with a long history in Italy. With a history of over 140 years, this spinning manufacturer is known worldwide for producing high-quality wool. The entire process of purchasing raw wool, washing, spinning, twisting and weaving is carried out with a commitment to sustainability, and we have earned RWS international certification. With wool as the starting point for thinking about the future of the world, we have created high-quality knitwear that you can wear and cherish for a long time. *RWS international certification (RESPONSIBLE WOOL STANDARD) is a standard for wool procurement that is based on the pillars of no mulesing, environmental conservation, the pursuit of traceability and reliability.
Available colors: GRAY, NAVY, CAMEL, ORANGE (4 colors in total)
Price: 32 & 38 sizes 13,500 yen, 44, 46 & 48 sizes 14,500 yen (all prices excluding tax)
Sales: Pre-orders start from September 11th (Friday) on the Onward Group's official fashion online shopping site, "Onward Closet". Sales will start from September 19th (Saturday) at select stores, including "23ku GINZA".
□Nakamura Anne-san Profile
Actress
She was a member of the cheerleading club in high school and university, and even competed in national competitions. Her healthy, beautiful body, fashion and hairstyle have attracted attention from women, and she has gained tremendous support. As an actress, she has appeared in many popular works, including the dramas "Shudan Sakusen!!" and "Grand Maison Tokyo." She is currently appearing in the Fuji TV Monday 9pm drama "SUITS 2" as Tamai Kayako. She has been cast as Lisa in the film "The End Credits of the Nameless World," scheduled for release in the New Year of 2021. She has been cast as Kageyama Motomi in the TBS Sunday Theatre drama "Dangerous Venus," starting in October 2020!
□About "23 Wards"
“Japanese Women's Standard”
Our brand concept is "simple, high-quality, comfortable clothing that will be loved for a long time, across generations and eras." Based on our "basic manufacturing attitude" that allows you to experience beautiful and simple designs, high-quality tailoring that pursues comfort, and value that exceeds the price, we aim to be a sophisticated brand for all women who seek the essence of style.
"23ku" official brand site: https://www.23ku-web.jp/
"23ku" official shopping site: https://crosset.onward.co.jp/shop/23ku/
□About "#StayStylish" Magazine
“I've been spending more time facing myself and have begun to see what's truly important. My closet is filled with high-quality, comfortable clothes. Be more free and be yourself. Now, in a time when change is expected, I want to be honest about what I like and cherish the things I believe in to wear for a long time. Based on the concept of "Stay Stylish," in May of this year, 23ku launched the relaunch of its fashion magazine MY STANDARD as #StayStylish as part of its owned media strategy, and will publish #StayStylish 2020 AUTUMN on September 25th for this fall/winter season. Leading up to this, the online version will be released on September 11th. 23ku kicks off with a fashion story featuring outfits worn by Anne Nakamura, and introduces this fall/winter season's products for all occasions in a 164-page volume. It also features items that will make you shine, incorporating the essence of the times with carefully selected materials, such as "ICB" and the online-only label UNFILO Jiyuku.
■About the "#StayStylish" Web Magazine" Official Website: https://www.staystylish.jp
Click here for company press release details
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