An event has started to promote clothes that petite women want to wear, created by Shinjuku Isetan and Akiko Tanaka!

Event Date:2018.09.19-09.25
PROMOTION
Sep 12, 2018
Akiko Tanaka, the "S-size fashion leader" with 150,000 followers on Instagram and a hugely popular official Ameba blog, has teamed up again this fall with the Strawberry Shop at Isetan Shinjuku to create a collaborative item. The Strawberry Shop, located on the second floor of the main building of Isetan Shinjuku and caters to women who wear "S-size" sizes, will be holding an event to coincide with the release of the collaborative products on September 19th.


"Last time, I proposed "clothes that I want to wear," but this time I created a versatile dress that can be worn in a wide range of situations by many petite women who are concerned about their body shape," says Tanaka. All of the items are realistic and have been carefully designed to fit perfectly and look great when worn, reflecting Tanaka's unique perspective as a petite woman who is only 145cm tall.


Suite


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Dress ¥29,000 (Sizes 3 and 5: Navy x Red, Navy x Beige)
/Kumikyoku

This dress, created in collaboration with Kumikyoku, uses a small floral pattern carefully selected by Tanaka herself from around 100 types of archive fabric imported from the 1900s. The chic base colour eliminates any childish image, and the fine pattern can be worn in a balanced way even by petite women. The high-waisted cut, which creates the illusion of longer legs, is made with elastic gathers to create a three-dimensional effect, and the back style also features mature details, making it a special point. This is a piece that can be worn with boots for casual off-duty occasions, or with pumps as a dress for on-duty occasions.



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Dress ¥29,000 (Sizes 3 and 5/Black)
Leather Jacket ¥43,000 (Sizes 5 and 7/Black)
/Kumikyoku

The dress is also available in the same style in solid colors. Throw on a compact, collarless leather jacket for an instant, cool look. The black dress is also perfect for formal occasions. It's refreshing to see how you can completely change the impression depending on your footwear, such as pumps, boots, or sneakers.



M-PREMIER


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Dress ¥29,000 (32P, 34P/Terracotta, Black)
/M-PREMIER

This versatile dress, specially created in collaboration with M-PREMIER, combines a modern boxy silhouette with three-quarter sleeves that are easy to balance for petite women. The tuck on the left side creates a wrap-around look, adding a touch of design to the simple design. Its subtle coverage around the stomach is a delight for adults. The deep terracotta color evokes the arrival of autumn.


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Dress ¥30,000 ((32P, 34P/Navy, Bordeaux)
Cardigan (34P/Navy, Black, White)
/M-PREMIER




In addition to collaboration items, the event will also feature items from a variety of brands. This time, we'll be showcasing the items as worn by Tanaka herself.


FLORENT


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Coat 48,000 yen (size 5/beige, navy, gray)
Skirt 34,000 yen (size 5/beige, navy) / both FLORENT
Blouse 12,000 yen (sizes 3, 5/ivory, khaki/Clothing ISETAN MITSUKOSHI



23区


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Sweater ¥23,000 (Size 5/Yellow, Light Beige, Purple, Dahlia, Lapis Lazuli, Navy)
Skirt ¥23,000 (Sizes 3, 5, 7/Monotone Check, Black Check)
/23区

This modern bottleneck knit is a mustard color that evokes autumn. Again, a checkered skirt completes this trendy look. The irregular hem adds movement and balance, even for petite women.


Knitwear comes in a wide variety of colors, so pick your favorite this fall and winter.
Sweater ¥23,000 (Size 5/Yellow, Light Beige, Purple, Dahlia, Lapis Lazuli, Navy)
/23区


This stand-collar shirt, made with material from the Italian company Canclini, can be coordinated with both casual and chic looks.
Shirt ¥19,000 each (Size 5/Bull Stripe, White)/23区


theory luxe


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Dress ¥39,000 (Sizes 30, 32/Black, Dark Blue) / theory luxe
This clean-cut look features only a dress from Theory luxe's "Executive Collection" suit line, beloved since its inception. The reason it still looks so good is due to the fine tailoring and luxurious materials. While this is a dressy outfit, you can also dress it down by wearing a shoulder bag across your body.


Pair it with Theory Luxe's classic, the "Executive Jacket," and you'll be able to dress it up for a wide range of occasions, from business attire and graduation ceremonies to formal occasions.
Executive Jacket ¥43,000 each (Sizes 30, 32, 34/Black, Dark Blue, Gray)
/theory luxe



BEIGE,


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Jacket: ¥39,000, Skirt: ¥24,000/BEIGE,
BEIGE,'s best-selling set, "CINDY," is available this fall and winter in a new color, taupe, at Strawberry Shop. From work wear to school events, this versatile piece is a must-have.


[Promotion]
#akiicoMyself
Dates: September 19th - 25th
Location: Isetan Shinjuku Main Building, 2nd Floor = Strawberry Shop

[Event Information]
Date and time: September 23rd, 11:00-14:00
Details: Tanaka Akiko will be giving styling advice. On the day, you can enjoy suggestions on coordinating items in the Strawberry Shop with items created in collaboration with Tanaka herself.
*15 minutes per person.
*Reservations can be made by phone from 10:30 on the 14th on a first-come, first-served basis. Please contact the Strawberry Shop staff at: Isetan Shinjuku Store 03-3352-1111 (main number)
*Please note that the schedule may change at short notice.

[Profile]
Tanaka Akiko / Tanaka Akiko
Instagram:@akiico


Isetan Shinjuku Store 03-3352-1111 (Main Line)
URL: href="https://isetan.mistore.jp/onlinestore/women/smallsize/index.html" target="_blank" rel="nofollow">https://isetan.mistore.jp/onlinestore/women/smallsize/index.html
Instagram: @isetan_shinjuku_ladies_ssize
畑 麻衣子
  • Executive Jacket 43,000 yen each (sizes 30, 32, 34/black, dark blue, gray) /theory luxe
  • 23 wards
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