With just one day left until the start of the 2014 FIFA World Cup Brazil, new, more functional and stylish cleats have been announced. This article introduces each brand, interspersed with players wearing them. PUMA has launched the "PUMA Tricks" cleats for the Brazil World Cup. The distinctive coloring—pink on the right and blue on the left—expresses the beliefs of the players wearing them and the prayers of the supporters. This product is the core of PUMA's summer football campaign, "The Nature of Believing," and symbolizes the power of sport: "Belief Makes the Difference." The "Evo Power" (16,500 yen), designed for power and precision, stretches and adapts to the movement of bare feet. The jerseys are worn by Japan's Makoto Hasebe and Eiji Kawashima, Italy's Mario Balotelli, Gianluigi Buffon and Giorgio Chiellini, Spain's Francesc Fabregas, and Ivory Coast's Yaya Toure.
The speed-focused "Evo Speed" (15,800 yen) emphasizes lightness, flexibility, and a comfortable fit. It is worn by Japan's Hiroki Sakai and Shusaku Nishikawa, Argentina's Sergio Aguero, France's Olivier Giroud and Gael Clichy, and Italy's Marco Verratti.