ETRO will open a pop-up store stocking dark-colored items in the event space on the first floor of Hankyu Men's Tokyo from October 2nd to 8th.
The concept is "SERA," which means night in Italian. The lineup includes jackets, vests, shirts, shawls, bow ties, and more, all featuring the brand's iconic paisley pattern. Many items shown at the 2013-14 Autumn/Winter runway show held in Milan will also be available.
The brand will also be unveiling its first men's 2013 pre-collection this season. Based on the theme of the ancient Greek philosophy of "PANTA REI (all things flow)," the store features its classic patchwork series and a "Super Patch" series featuring random patchworks of different materials.