On October 26th, Lexus held the "LEXUS RX AMAZING NIGHT" event at Shibuya Hikarie Hall to celebrate the launch of the new RX premium crossover SUV.
The concept of the new RX, which was just released on October 22nd, is "The Progressive Luxury SUV." The dress code, "FUTURE LUXURY," matched the concept, and many celebrities attended, including Risa Hirako, Towa Tei, Asami Kiyokawa, Yuka Mizuhara, Kelly, and Mademoiselle Yulia. Each enjoyed the party dressed to match the luxurious style of the new RX.
The party began with a screening of a special Lexus RX movie. In keeping with the movie's story of a protagonist pursuing the seemingly incompatible dreams of becoming both a corporate CEO and a professional wrestler, an "AMAZING BATTLE" match was held in a ring set up in the center of the venue, pitting the masked wrestler "Mr. RX" against his arch-rival "Mr. Bader."

The bracelets distributed upon entry were synchronized with the lights in the venue, creating a sense of connection with the match. The match, which perfectly reflected the world of the commercial, ended with Mr. RX's victory, and after the match, attendees were able to climb into the ring and take photos, much to the amusement of the many guests.