Lexus exhibits and installs "floating" hoverboards in Minami-Aoyama

Sep 4, 2015

From September 1st to 20th, Lexus will exhibit the magnetic levitation hoverboard featured in "SLIDE," the fourth installment of its brand campaign "AMAZING IN MOTION," at INTERSECT BY LEXUS - TOKYO in Minami-Aoyama, Tokyo.

"AMAZING IN MOTION" is a global project in which Lexus uses cutting-edge technology to express imagination, innovation, and design, stimulating people's five senses. For the fourth installment, "SLIDE," Lexus created the "LEXUS -SLIDE," a hoverboard that utilizes magnetic levitation technology. Videos featuring this board have been viewed more than 30 million times, garnering significant attention.

This time, a full-scale "LEXUS -SLIDE" hoverboard will be exhibited, and an actual levitation installation will also be created, although using different technology from that used in the filming.

【Event Information】
"LEXUS -SLIDE"
Venue: INTERSECT BY LEXUS - TOKYO, 1st floor garage
Address: 4-21-26 Minami-Aoyama, Minato-ku, Tokyo
Dates: September 1st to 20th
HEW
  • Lexus exhibits the floating hoverboard that became a hot topic in the fourth installment of its brand campaign "AMAZING IN MOTION," "SLIDE."
  • Lexus exhibits the floating hoverboard that became a hot topic in the fourth installment of its brand campaign "AMAZING IN MOTION," "SLIDE."
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