A luxuriously melted milky white chocolate! Nenrinya's limited-edition White Day special balm

Event Date:2021.02.23-03.14
Feb 18, 2021
Nenrin-ya, a Baumkuchen brand developed by Grapestone Co., Ltd., will be selling Mount Baum White Decore, a limited-edition product for the White Day season of about one month, on their official online store and in stores. https://www.paqtomog.com/shop/c/cnenrinya/


● A huge hit every year! The special baum baked for White Day is back this year
Nenrin-ya, a Baumkuchen specialty store, will be releasing a White Day baum! Mount Baum White Decore, a limited-edition product made only during this season, is inspired by the "mysterious white mountain range" that appears for only about one month as spring approaches. On social media, people are saying things like "This is sure to make you happy!", "The veiled Baumkuchen is so pretty...", and "It's so delicious I was surprised", making this a special baum that is characterized by its elegant appearance and rich taste.
https://www.paqtomog.com/shop/c/cnenrinya/


● A butter-rich baumkuchen topped with a luxuriously frosted layer of milky white chocolate!
"Mount Balm White Decore" is made by pouring white chocolate over the mountain range of Nenrin's signature butter-scented product, "Mount Balm Shikiri Me", and then layering on top of that to create elegant lines with the scent of milk. The flavors of butter and milk come together to create a specially baked, moist, melt-in-your-mouth baumkuchen. Enjoy the milky, buttery flavor to your heart's content.


● An elegant design that will get you in the White Day mood! An exceptional treat sweet to enjoy at home
As befits the name "Mount Baum White Decore," this beautiful baumkuchen is like a white veil draped over it, decorated with elegant white lines. The side of the packaging box features a "Nenrin-ya" shop curtain with a hidden heart mark. Finally, a pink ribbon is tightly tied to create an exceptionally cute and grown-up design. Even if you're spending a lot of time at home, you still want to enjoy the White Day feeling...! This is the perfect sweet treat to treat yourself.

Product Overview
[Product Name] Mount Balm White Decor
[Price] 1,350 yen (base price 1,250 yen)
[Date] Online: Orders accepted from 17:00 on Friday, February 12th to 17:00 on Friday, March 12th; In-store: From Tuesday, February 23rd (national holiday) to around Sunday, March 14th
[Retailer] Official online shop "Pak and Mog" https://www.paqtomog.com/shop/c/cnenrinya/
Nenrinya stores (Ginza Main Store, JR Tokyo Station Store, JR Shinagawa Station Store, Haneda Airport Store, Daimaru Tokyo Store, Seibu Ikebukuro Store, Sogo Yokohama Store, Hankyu Umeda Store)

What is Nenrinya?
Official Website
https://www.nenrinya.jp/
Official Instagram
https://www.instagram.com/nenrinya_ginza/
Founded in 2007, this Japanese Baumkuchen specialty store is marked by its striking pure white noren curtain. In pursuit of a flavor that resonates with Japanese sensibilities, they have created Baumkuchen with two original textures. Their signature "Mount Baum Firm Me" has a crispy crust and a matured interior. "Straight Baum Soft Me" is plump and juicy like castella cake. Their one-of-a-kind Baumkuchen, born from years of research and development, are highly acclaimed as flavors that represent Tokyo.



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