P&G has launched the "Hair Recipe Market," an event showcasing the world of its new hair care brand, "Hair Recipe." The event took place at the Roppongi Hills O-Yane Plaza for three days until October 18th. The opening ceremony was held on October 16th. Model Angelica Michibata appeared as a special guest in a "feast dress." This dress embodies Hair Recipe's concept, "A feast for your hair." The body of the dress features a collage of apricots, honey, kiwi, and other ingredients that inspired Hair Recipe's fragrance, while the white skirt is draped to represent shampoo foam. Regarding Hair Recipe's "A feast for your hair" concept, Angelica commented, "Women use their bath time for beauty treatments, so I think this is a wonderful theme that will help them enjoy that time with excitement." Regarding her impressions of using Hair Recipe's shampoo and treatment, she said, "It has a thick, honey-like texture and a wonderful scent. The foam feels amazing, and I don't even want to rinse it off. It's so fluffy and comfortable, it feels like my hair is enjoying a feast." The Hair Recipe Market also offered free "Gourmet Smoothies" recommended based on visitor diagnoses. To give Angelica an early taste, registered dietitian Kinoshita Aoi, who developed the recipe for the Gourmet Smoothie, appeared at the event. To find out what kind of Gourmet Smoothie Angelica was looking for, she asked a few questions. When asked, "What is your ideal self?" Angelica replied, "A cute person who is loved by everyone." When asked, "Do you have any special plans in the near future?" she replied, "I have some that I'm looking forward to," and when asked, "What is your ideal lifestyle in the future?" she replied, "Privacy comes first!" Based on these, Kinoshita recommended the "Strawberry & Mint Cleansing Smoothie." The fancy pink color emphasizes its adorable, cute image. It uses ingredients rich in vitamin C, the source of collagen, to maintain beautiful skin even during work hours, and the mint scent adds a calming touch for private time. Angelica immediately tried the Gourmet Smoothie. Her cute appearance brought a smile to her face, and after one sip, she exclaimed, "Delicious!" She continued, "It tastes of various fruits. But it's rich, so it feels more like eating than drinking." The Hair Recipe Market also offers a "Gourmet Basket" designed by Angelica. It's an assortment of honey, olive oil, and fruit sold at the venue, and 10 of them will be given away to attendees via lottery.

The Hair Recipe Market celebrates the launch of P&G's first new hair care brand in seven years, "Hair Recipe." Based on the concept of "a feast for the mind, body, and hair," the venue will feature eight shops selling carefully selected ingredients from all over the country. Stalls such as "Mukae Agriland," which sells chemical-free, pesticide-free vegetables, and "Kokkusan.com," which gathers seasonal fruits from all over the country, will be setting up shop, offering delicious products that are also good for your beauty. The event will be held from 1pm to 8pm on the 16th, and from 12pm to 8pm on the 17th and 18th.