P&G will hold the "Hair Recipe Market," a three-day event showcasing the world of its new hair care brand, "Hair Recipe," at Roppongi Hills O-Yane Plaza from October 16th to 18th. The venue will feature a market offering organic vegetables, fruits, honey, olive oil, and more, all under the theme of "A Feast for Mind, Body, and Hair." Additionally, the "Feast Booth" will offer "Feast Smoothies" based on specially created recipes. This project is a collaboration with "My Hair Recipe," a limited-time content available on the brand's official website. By answering questions on the site, participants will be presented with recipes tailored to their current mental and physical state. By sharing their answers at the venue, participants will be eligible to try a "Feast Smoothie" produced by registered dietitian and inner beauty planner Aoi Kinoshita, as well as receive a free "Hair Recipe" sample in a cute special box. There will be three types of smoothies on offer, all provided by Sky High, a juice bar in Aoyama. The store's menu, which focuses on organic ingredients, is highly popular among women as it promises to make you beautiful from the inside out. The "Honey & Apricot Enriched Moisture Recipe" is named after the "Honey Apricot Enriched Moisture Recipe" treatment from the "Hair Recipe" series. It is a blend of warming apricot and sweet-smelling honey, and is expected to have a particularly relaxing effect. Other drinks available include the "Kiwi & Fig Empower Smoothie," which uses sweet and tart kiwi to lift your spirits, and the "Strawberry & Mint Cleansing Smoothie," which mixes strawberries, rich in vitamin C and effective for skin, with refreshing mint. The event will be held from 1:00 PM to 8:00 PM on the 16th, and from 12:00 PM to 8:00 PM on the 17th and 18th.

The event celebrates the launch of P&G's first new hair care brand in seven years, "Hair Recipe." This brand has caught the user's need for "hair care that is both effective and pleasing to the soul," and has developed hair care products that are a feast for the hair, just as delicious food satisfies not only the hunger but also the soul. In addition to fragrances inspired by food, the brand also pays attention to texture, such as a deliciously thick texture and bouncy, rich lather.

The shampoo lineup includes three items, including the "Mint Blend Cleansing Recipe," which cleanses the hair and scalp while refreshing the body and mind with its sweet and sour scent. The treatments come in two varieties: "Honey Apricot Enrich Moisture Recipe" and "Kiwi Empower Volume Recipe," the former providing deep moisture for a soft, supple look, while the latter supports bouncy, voluminous hair. A total of seven other items are also available, including the hair food mask "Honey Apricot Enrich Moisture Recipe" and the scalp feed essence "Kiwi Empower Volume Recipe."