To celebrate the release of their collaboration collection with Karl Lagerfeld's beloved cat, "Shupette by Karl Lagerfeld for Shu Uemura," "Shupette," Shu Uemura will be holding a "Meoween Party" on Halloween, October 31st, the day before the release.

The first 100 customers will receive eyelash and paw makeup services, and there will also be a photo corner where you can get into the spirit of cat fashion. Performances are planned by special guests such as Mademoiselle Yulia, MAPPY, and Soft&Hard.

The event will be held at ELE TOKYO in Azabu-Juban, Tokyo, from 6:30 PM to 10 PM. Admission is free (ID check required upon entry). The dress code is "cat." All 22 items in the "Shupette by Karl Lagerfeld for Shu Uemura" collection will be available for a limited time on November 1st (with one item only available on December 1st). Kits including eyeshadow, lipstick, and cleansing oil, skincare kits, foundation kits, limited-edition eyeshadow, glitter powder, and eyelashes will be available in limited-edition packaging. The campaign website, "La Maison de Shupette," is currently open to the public for a limited time, and provides details about the collection and makeup application techniques, as well as a photo contest that can be entered on Instagram. Shu Uemura's official LINE account will be distributing coupons for original charms (from November 1st to 30th, while supplies last). There will also be a promotion where customers can receive original tote bags and pouches depending on the amount of their in-store purchase.