In 2021, the timeless icon, Serpenti, will be given a new style: the new Serpenti Spiga. The Serpenti, featuring an enchanting snake motif symbolizing eternal rebirth, is one of Bvlgari's long-cherished icons. The new Serpenti Spiga is a timepiece that exudes the ultimate presence, embodied in the craftsmanship of a high jeweler.

The saga that began with the Serpenti Scaglie in 2009, continued through the Serpenti Tubogas in 2010, and the Serpenti Spiga, which first appeared in 2014. The new Serpenti Spiga represents an evolution of the Serpenti into a modern bracelet watch, a timepiece only a Roman high jeweler could create. Featuring an intricate matelassé pattern in exquisite gold and diamonds, this new model demonstrates Bvlgari's unparalleled ability to push the boundaries of creativity, refinement, and technical expertise. A masterpiece of craftsmanship, this latest addition to the collection draws inspiration from a historic 1957 timepiece featuring a square dial and a modular bracelet that wraps around the wrist, boldly expressing the possibilities of jewelry watches. Befitting the new Serpenti, the watch features a chic matelassé pattern combined with an innovative snake design that combines the artistry of jewelry making with inherent comfort, completing the Serpenti's seductive look.

Roman Jeweler's Legacy

Rooted in the glorious tradition of the Spiga jewelry collection, a hit in the 1990s, the Serpenti Spiga watch was born in 2014, incorporating the essence of the Spiga jewelry collection into the Serpenti watch collection. "Spiga" is Italian for "ear of wheat," and this distinctive pattern is inspired by the ear of wheat. Since mythology and antiquity, the ear of wheat has fascinated people as a symbol of fertility and prosperity, and in ancient Rome and Greece it was also associated with marriage.

This style, featuring a single repeating pattern, has been a hallmark of Bvlgari jewelry design since the 1980s, and has been used in numerous collections, from the Parentesi and Spiga collections, icons of 1980s high jewelry, to Alveale and Torica. The secret to the modular technique's popularity lies in its versatility.

Each module has a simple, clear shape that makes it easy to replicate and connect to create a variety of designs. The individual modules, combined with each other, are crucial to the flexibility of the design and the consistency of the collection as a whole.

Bvlgari has combined this sensibility with its jewelry-making expertise to reimagine the impeccable new Serpenti Spiga in dazzling diamonds and precious pink and white gold. Featuring a refined, contemporary matelassé pattern and modular construction techniques, this design expresses the new Bvlgari style and will come to define the Maison's watches and jewelry. Creating the Serpenti Spiga requires expert craftsmanship. Each modular element is molded, crafted, and assembled by hand in succession. Each piece is a feat of artistry, passion, and skill. The Double Spiral bracelet is made up of 70 different elements, while the Single Spiral bracelet watch is made up of 40 links using 40 different shapes. The manufacturing process of adding modular elements around an internal flexible spring requires the skilled artisans' time-consuming work. The gold links are seamlessly joined, without soldering, to create a flexible band, resulting in a bracelet watch that conforms perfectly to the wrist. The all-diamond High Jewelry version is an exclusive model elegantly set with more than 800 diamonds and adorned with a cabochon-cut blue sapphire on the crown. The Serpenti, once again enveloping its wearer in a sensual embrace, reveals itself by day and radiates by night, its captivating form. Its unexpected transformations continually astonish us with its incredible power of regeneration. Whatever form it takes, it remains true to itself, and no matter how it transforms, it remains unmistakably authentic.


"Serpenti Spiga"
Product number and price: SAP103250 ・ 5 million yen (excluding tax)
Case: 35 mm diameter, 9 mm thick, 18k pink gold case, 18k pink gold bezel set with brilliant-cut diamonds & 18k pink gold crown set with a rubellite cabochon
Dial: White mother-of-pearl dial
Bracelet: 18k pink gold tubogas set with 281 brilliant-cut diamonds (1.86 cts), single spiral
Movement: Bvlgari quartz movement
Water resistance: 30m
Release date: December 2020


"Serpenti Spiga"
Product number and price: SAP103252 ・ 7.2 million yen (excluding tax)
Case: 35 mm diameter, 9 mm thick, 18k pink gold case, 18k pink gold bezel set with brilliant-cut diamonds & 18k pink gold crown set with a rubellite cabochon
Dial: Black lacquer dial
Bracelet: 18k pink gold tubogas set with 461 brilliant-cut diamonds (2.83 cts), double spiral
Movement: Bvlgari quartz movement
Water resistance: 30m
Release date: December 2020


"Serpenti Spiga"
Product number and price: SAP103251 ・ 15.27 million yen (excluding tax, estimated price)
Case: 35 mm diameter, 9 mm thick, 18k white gold case
18k white gold bezel set with 205 brilliant-cut diamonds (2.99 cts) & 18k white gold crown set with a sapphire cabochon
Dial: Dial set with 275 snow-paved diamonds (0.72 cts)
Bracelet: 18k white gold tubogas with double spiral and 425 brilliant-cut diamonds (17.04 cts)
Movement: Bvlgari quartz movement
Water resistance: 30m
Release date: December 2020

Contact: Bvlgari Japan 03-6362-0100

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