Madrid, Spain-based jewelry brand JOAQUIN BERAO will unveil its long-awaited new "GAUDI Collection," its first in two and a half years, and will host a pop-up on the first floor of the Isetan Shinjuku Main Building from May 7, 2025.

Courtesy of JOAQUIN BERAO
For designer Joaquín Berao, who says, "Nature is my greatest teacher," the genius architect Antoni Gaudí, also of Spanish origin, was a pioneer in finding beauty in nature, and Joaquín has always been fascinated by Gaudí's creations.

Bangle ¥214,500 (tax included) / Courtesy of JOAQUIN BERAO
More than 100 years ago, Gaudí was always ahead of his time, designing architecture and urban spaces while pursuing sustainability. His perspective was sharpened by his relentless attention to natural forms, a trait that has been passed down through the generations within Joaquin. Joaquin himself observed the structural forms that exist in nature and applied these laws to his small, man-made structures—jewelry—that he creates himself. "All beauty in the universe comes from nature," is the belief of designer Joaquín Berao.

Courtesy of JOAQUIN BERAO
The new "GAUDI Collection," a homage to Gaudí, emanates a more artistic quality and a compelling presence. The collection avoids the use of straight lines and right angles, which do not exist in nature, and is characterized by a succession of motifs evoking fractals and organic forms that exude a sensual mood.

Courtesy of JOAQUIN BERAO
The collection images were shot by fellow Spanish photographer Pia Riverola. Her nostalgic style evokes the warmth of human skin and reflects her respect for nature and a life that is constantly accompanied by travel. This is the very essence of designer Joaquín Berao's style. Pia's distinctive "color" is also an important element. They came across Pia's colors when they were searching for a new form of expression that would break away from the image of silver and gold jewelry, which tends to have an inorganic background. Joaquín and Pia share a love of nature. The vibrant colors of Mexico's natural surroundings highlight the silver jewelry, creating a powerful and beautiful world never before seen.





Joaquín Berao
Born in Madrid in 1945.
At the age of 15, he joined his uncle's jewelry workshop and thoroughly studied traditional Spanish jewelry-making techniques and knowledge. The foundation he acquired at this time allows the current JOAQUIN BERAO brand to combine originality in design with the reliability that guarantees high quality.
In 1970, he presented his first collection on the island of Ibiza, Spain. He was then given the opportunity to exhibit and sell his work at Bloomingdale's, a renowned department store in New York, which would determine Joaquin's future destiny.
In 1972, Madrid's Galeria Serie held a joint jewelry exhibition featuring Joaquin's works alongside artists such as Elsa Peretti and renowned sculptor Javier Corberó Throughout the early 1980s, he solidified his career by exhibiting his works throughout Europe, including at La Sala Conca in the Canary Islands (Spain), Galerie Nouvelles Images (The Hague, Netherlands), and The Museum of Modern Art in Zurich (Zurich, Switzerland).
In 2013, during the visit of the then Crown Prince to Spain to commemorate the 400th anniversary of Japan-Spain relations, he was invited to a dinner by the Spanish Royal Family in recognition of his contributions to building a long-standing, strong business relationship with Japan. In October 2018, he visited Japan for the 26th time. In 2022, he will present the LINEA collection to commemorate the 50th anniversary of his career.


Courtesy of JOAQUIN BERAO


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