H&M Women's Wear's high-end Spring/Summer collection, H&M STUDIO, will be available exclusively on the official online store (hm.com) from February 18, 2021.

This collection is themed around dreamy adventurers. With vibrant colors and bold designs, the items are full of a playful and free spirit and are inspired by romanticism and unrealistic things such as fantasy stories and deep-sea journeys, expressing a sense of freedom and drifting.

Sweater ¥7,499 (100% organic cotton) Wide jogger pants ¥7,499 (100% organic cotton) Straw hat ¥5,999 Metal coated sandals ¥13,999
Cotton Wide-Leg Shirt ¥8,499 (100% Organic Cotton) Leather Capri Pants ¥15,999 Body Chain ¥7,499 (76% Recycled PMMA) Thigh-High Boots ¥18,999 (100% VEGAE™)
Embracing the timeless appeal of enchanted adventurers and unconventional dreamers, this collection offers beautifully tailored, versatile, modern casual pieces, many of which are made using sustainable materials.

Ruffle Detail Blouse 8,499 yen (55% recycled polyester) Corset top 8,499 yen (8% Naia™ Renew) Leather capri pants 15,999 yen Thigh-high boots 18,999 yen (100% VEGA™)
Buttoned jersey top ¥5,999 (65% organic cotton) Sequin Mesh Pants ¥15,999 (95% Recycled Polyester)
Jacket ¥18,999 Straw Hat ¥5,999 Metal Coated Sandals ¥13,999
Key pieces from the collection include a jacquard knit sweater, a flowing black dress with fringe in crushed velvet, and innovative vegan leather, VEGEA™ and thigh-high boots made with.

Jacquard knit sweater ¥9,999 (45% organic cotton, 45% recycled cotton, 8% BCI cotton)
Fringe Covered Dress ¥15,999
Thigh-High Boots ¥18,999 (100%VEGEA™)
Vivid colours of coral orange and neon yellow, inspired by jewels and sea creatures, are harmonised with neutral tones of beige and black.

Ruffle Trim Jersey Dress ¥9,499 (77% Organic Cotton) Body Chain ¥7,499 (76% Recycled PMMA)
Fringe Covered Shirt ¥9,999 Sunglasses ¥5,999
Velvet flared pants ¥9,999 (100% recycled polyester) Metal coated sandals ¥13,999
"This collection is succinctly based on a muse who finds adventure and fantasy in the everyday, and delivers a look that is comfortable, confident and optimistic. Versatile silhouettes and exquisite tailoring result in playful pieces that our customers will love for years to come."
(Ann-Sofie Johansson, Creative Advisor, H&M)

Jacket ¥18,999
Oversized Utility Pants ¥11,999
"We wanted to capture the confident and self-expressive spirit of the adventurer, so we created vibrant pieces incorporating underwater motifs. The fringe skirt has an octopus-like feel, while the cropped painted leather jacket is a modern take on a nautical classic. Similarly, elements like tendril-like curls and irregular buttons create a look that seems as if it's been pulled from the sea."
(Angelica Grimborg, Concept Designer, H&M STUDIO)

Macramé detail hooded top ¥9,999 (91% organic cotton)
Leather short jacket ¥24,999
【Collection Details】
Release date: Thursday, February 18th
Number of product types: 37 total
Product price range: 2,499 yen - 24,999 yen
Available at: Official online store (hm.com)

【Campaign site URL】
https://www2.hm.com/ja_jp/free-form-campaigns/hm-studio-ss2021.html

【About H&M STUDIO】
H&M STUDIO is H&M's most high-end collection, released twice a year. Created by a dedicated design team in an atelier in Stockholm, the limited edition collection features trendsetting designs and expresses the unique H&M style, and is released in line with the international and traditional fashion calendars.



Click here for company press release details