The "ELEGANT SUITS STYLE for JAPAN PROJECT" promotion, featuring suits from cutting-edge Japanese and international brands, is being held at International Creators on the second floor of the Isetan Shinjuku Men's Building.
With the motto "Making Japanese men more elegant," this promotion proposes suit styles as fashion pieces. Silhouettes and patterns have been newly designed to suit the Japanese body type, and the lineup includes not only suits but also complete outfits, including shirts and ties.
Suit styles from 22 brands, including familiar names at International Creators on the second floor of the Men's Building, such as KOLOR PERPETUAL and ATTACHMENT, as well as major fashion houses like JIL SANDER and GIVENCHY, will be on display.
The hangers on which the suits are hung are "teamLab Hangers," developed by teamLab, a group made up of various manufacturing specialists in the information society, including programmers, engineers, and web designers. When you pick up an item hanging on a hanger, you can enjoy an interactive device in which photos and videos of outfits coordinated with that item are displayed on the signage inside the shop. The event will run until Tuesday, March 26th.
Alexander McQueen, Ann Demeulemeester, A.P.C., ATTACHMENT, BALMAIN, DIOR HOMME, Dries Van Noten, Dsquared, GIORGIO ARMANI, GIVENCHY, Jil Sander, JOHN LAWRENCE SULLIVAN, JULIUS, KOLOR PERPETUAL, KRIS VAN ASSCHE, Maison Martin Margiela, Marc Jacobs, mastermind JAPAN, MIHARAYASUHIRO, RAF SIMONS, TOM FORD, Yohji Yamamoto
