Gucci releases collaboration collection with Doraemon, including Doraemon-inspired GG pattern items

Release Date:2021.01.20
Jan 12, 2021
Gucci has announced a collaborative collection with Doraemon, "DORAEMON X GUCCI."

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The DORAEMON X GUCCI collection features a variety of items, including men's and women's apparel, bags, and wallets, featuring Doraemon in Gucci's iconic "GG pattern."

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©Fujiko-Pro

Doraemon brings a comical touch of humour to the fashionable and artistic world of Gucci. This collection is packed with clever and playful elements that adult fashion will want to incorporate into their wardrobe.

In addition, Doraemon will appear in a special disguise for this collaboration, in reference to this year's zodiac sign, the ox. Items featuring Doraemon are scheduled to be released from the second half of January.

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©Fujiko-Pro
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©Fujiko-Pro
In addition, the official Gucci app will feature AR content linked to this collaboration. When you scan the dedicated packaging of this collection's products with your smartphone or tablet, a fun, moving Doraemon will appear! You can enjoy the experience of Doraemon being right in front of you.

Incidentally, all items in the DORAEMON X GUCCI collection come in dedicated sustainable packaging made from 100% recyclable materials. In addition to the green packaging featuring Doraemon, the swing tickets designed to celebrate the 50th anniversary of the manga "Doraemon" are also made from the same material.

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©Fujiko-Pro
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The DORAEMON X GUCCI collection will be available in Japan from January 20th at Gucci shops nationwide, as well as on a special page on the official Gucci online shop (Gucci.com). At the same time, limited-time shops featuring the collection, called "Gucci Pin," will open at Isetan Shinjuku in Tokyo and Hankyu Umeda Main Store in Osaka.

In addition, installations and objects commemorating the launch of the collection will be unveiled.

At Gucci Shibuya Parco, there will be an installation exhibition to celebrate the launch of this collection. At Gucci Aoyama, Gucci Ginza, Gucci Shinjuku and Gucci Nagoya, the "Anywhere Door", one of the secret gadgets that appears in "Doraemon", will be recreated, inviting you on an adventure that transcends time and space.

Be sure to check it out along with the collection.

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【Pop-up Overview】
DORAEMON X GUCCI Collection Gucci Pin
■Isetan Shinjuku Store Gucci Pin
Dates: January 20th - February 2nd
Venue: Isetan Shinjuku Store Main Building, 1st Floor, The Stage
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo

■Hankyu Umeda Main Store Gucci Pin
Dates: January 20th - January 29th
Venue: Hankyu Umeda Store, 1st Floor, Kotokoto Stage 11
Address: 8-7 Kakuta-cho, Kita-ku, Osaka City, Osaka Prefecture.

Please check the department store's website for store hours.


《DORAEMON X GUCCI Campaign Credit》
Creative Director: Alessandro Michele
Art Director: Cristopher Simmonds
Photographer: Angelo Pennetta


Also check it out!
>>Our Fashion Story [vol.2_Yumi Ishida Meets Gucci and Japonism in Spring - GUCCI X BONSAI]


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