The fourth floor of Roppongi Hills' West Walk is undergoing a major renovation. On March 25th, 13 stores, including 11 new stores, will open as a space for mature men.

The renovation completely transforms the floor's atmosphere. The new space exudes warmth in a subdued, sophisticated, and sophisticated atmosphere, evoking the image of an urban, mature man. The space was designed by Ryu Kosaka, who has worked on environmental design for numerous commercial facilities and hotels.

The new stores include ATTACHMENT, which will be opening in a commercial facility for the first time; N.HOOLYWOOD, which offers the largest selection of items in Japan; SOPH., which boasts the largest floor space; UNDERCOVER; FACTOTUM; FACETASM; MINOTAUR; wjk; and B'2ND Roppongi. Also opening is a new business model: MEN'S GROOMING SALON & STORE by kakimoto arms, a men's-only beauty salon and grooming product shop.

To celebrate the renewal, each newly opened store will be selling approximately 30 exclusive items exclusive to Roppongi Hills. The extensive lineup ranges from business-appropriate suits to casual wear perfect for the weekend. Items include Undercover rider jackets and customized Factotum denim.

In addition, to celebrate the opening, a collaboration between globally acclaimed sake and internationally renowned Japanese cuisine will be held until April 17th, under the themes of "Japan Quality" and "Tokyo Quality." Customers who spend over ¥50,000 at any of the 13 stores will receive a free original sake cup featuring the store's logo. Five lucky winners will be randomly selected from customers who spend over ¥300,000 (tax included) at participating stores to receive a gift of a "Ima Plate Box" presented in a paulownia wood box. Customers who make purchases at the 13 new stores will receive an original rice cracker created in collaboration with Senbei Brothers, a popular company known for combining tradition and innovation in rice cracker making, on a first-come, first-served basis.