On March 18th, BALMAIN opened Japan's first shop-in-shop, stocking both men's and women's wear, on the first floor of the main building of Omotesando Hills.

The interior of the store features antique surfaces, a white base, gold accents on racks, and antique-style furniture. The space is designed to evoke the image of a prestigious Parisian hotel. The floor is made of beige stone with black accents, and the lattice-patterned flooring that begins from there creates a warm, enveloping, luxurious atmosphere inside the store.

In addition, a women's logo tank top (35,000 yen) will be released as an opening exclusive item.