Verve Coffee Roasters, a popular coffee roaster with its headquarters in Santa Cruz, California, will open its first Japanese store on April 15th inside NEWoMan SHINJUKU at the new south exit of JR Shinjuku Station in Shinjuku, Tokyo.
Verve Coffee Roasters was founded in 2007 by music college classmates Colby and Ryan. Based on the concept of "FARMLEVEL TO STREETLEVEL," Verve Coffee Roasters is committed to creating stores that are meticulous in every aspect, from growing the coffee beans to roasting methods, brewing, and creating the perfect space for enjoying the coffee.
The company has been selected as one of the top 10 coffee roasters by the American magazine GQ, and currently operates three stores in Santa Cruz and three in Los Angeles. Its Melrose store, located midway between Hollywood and Santa Monica, is a popular spot frequented by many Hollywood celebrities.

This will be the brand's seventh store and will offer single-origin hand-drip coffee, seasonally recommended coffees, and one-of-a-kind original coffee drinks. In addition to original T-shirts and mugs, the store will also be selling opening commemorative goods exclusive to the store. Business hours are from 8:00 AM to 10:00 PM.