The "BLUE BOTTLE COFFEE -POP UP STORE-" will open at the Ginza store of EN ROUTE, a brand developed by UNITED ARROWS. It will run from February 10th to March 6th.

The pop-up store was created based on the shared brand vision of both EN ROUTE and BLUE BOTTLE COFFEE, which aims to propose a new culture centered on EN ROUTE's cherished "coexistence of fashion and sport" and BLUE BOTTLE COFFEE's "pursuit of delicious coffee and hospitality." The spatial arrangement was handled by Schemata Architects, which also designed the interiors of both stores. The store will serve drip coffee (blend coffee 450 yen) brewed to order using coffee beans roasted at the roastery in Kiyosumi Shirakawa Roastery & Cafe.

In addition to selling 200g of coffee beans (starting from 1,500 yen), there will also be a lineup of coffee-related goods such as KIYOSUMI mugs (2,000 yen), original tote bags (1,200 yen), and original drippers (1,800 yen). There are also plans to hold other coffee-related events.