Isetan Shinjuku is running a campaign called "DAD'S CIRCLE" to suggest gifts ahead of Father's Day at The Stage #6 on the 6th floor of the main building, and on each floor of the men's building. With the theme of "strengthening the bond between father and son and expanding the family circle with dad at the center," the campaign will offer matching wear and miscellaneous goods, as well as events where parents can spend time together. The campaign will be available in the main building until June 17th, and in the men's building until the 15th.

A BATHING APE will be selling T-shirts with a silver foil print (kids' 4,200 yen, men's 6,800 yen) exclusively at this store. The event will feature a selection of items such as polo shirts from Mark & Rona, featuring the skull logo (8,000 yen for kids, 15,000 yen for men), steteko (2,500 yen for kids, 3,200 yen for men) from Steteko.com, and boxer shorts from Grape Bold (3,500 yen for kids, 4,800 yen for men), encouraging fathers and sons to deepen their bonds by enjoying matching fashion.

The event will also feature a workshop at Re-Style Kids on the 6th floor of the main building where participants can create their own original bracelet from UANDMI31WORK, using a silver concho (decorative button) and their choice of cord of their choice of color (held hourly from 11:00 to 16:00 each day on the 14th and 15th, cost 3,900 yen, reservations required). Adult and children's sizes will be available so fathers and sons can enjoy matching outfits together.

Last year's popular collaboration with the magazine "OCEANS," the "Father and Son Paparazzi" (father and son portrait photo shoot), will be held again this year from 2:00 PM to 6:00 PM on the 7th at the Toys/Kids Inspiration section on the 6th floor of the main building. FUMI, a professional photographer active at OCEANS, will take elaborate portraits that look just like they'd be used in magazines, advertisements, or CD jackets. Photos will be printed on the spot and one free gift will be given away. Some of the photos will be on display at The Stage #6 on the 6th floor of the main building from the end of the photo shoot until the 17th.

In addition, a seminar for fathers raising children, "Ikumen Lecture: An Introduction to Parenting for Dads," will be held. The seminar will cover the parent-child communication styles practiced by true Ikumen, and provide advice to help children grow and achieve their goals, while checking off parenting principles and actual actions using a checklist.