PARCO Co., Ltd. will gradually renovate each of its PARCO stores in the spring of 2013. The entire PARCO network will renovate 172 shops covering approximately 16,700 square meters.
Building on the success of renovations implemented since last year, strengthened PARCO card services aimed at attracting new customers, and seasonal events, the renovated PARCO stores will be focused on "quality of life." Urban-style stores such as Shibuya and Ikebukuro will introduce new trend-setting business formats, while community-style stores such as Kichijoji and Urawa will be experimenting with cosmetics and market debuts, offering fun and comfort for women's increasingly diverse lifestyles, both on and off the job.
Shibuya PARCO, celebrating its 40th anniversary this year, will see the opening of women's brands such as "MERREM" and "The Virginia." The PARCO Museum will host the "Shibuparu Exhibition," showcasing works by artists associated with Shibuya PARCO. Following its Shibuya store launch, the Ikebukuro PARCO will also see the opening of "my panda," a two-tone apparel brand. Kichijoji Parco will be particularly strengthening its beauty zone, introducing the cosmetics select shop ISETAN MiRROR and the cosmetics brands Jurlique and KIEHL'S.
Building on the success of renovations implemented since last year, strengthened PARCO card services aimed at attracting new customers, and seasonal events, the renovated PARCO stores will be focused on "quality of life." Urban-style stores such as Shibuya and Ikebukuro will introduce new trend-setting business formats, while community-style stores such as Kichijoji and Urawa will be experimenting with cosmetics and market debuts, offering fun and comfort for women's increasingly diverse lifestyles, both on and off the job.
Shibuya PARCO, celebrating its 40th anniversary this year, will see the opening of women's brands such as "MERREM" and "The Virginia." The PARCO Museum will host the "Shibuparu Exhibition," showcasing works by artists associated with Shibuya PARCO. Following its Shibuya store launch, the Ikebukuro PARCO will also see the opening of "my panda," a two-tone apparel brand. Kichijoji Parco will be particularly strengthening its beauty zone, introducing the cosmetics select shop ISETAN MiRROR and the cosmetics brands Jurlique and KIEHL'S.
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