
SAZABY LEAGUE has decided to completely renovate the second and third floors of Shinjuku Flags, where its group brands have stores.
The purpose of this is to review the merchandising on the second and third floors and enhance synergy with the opening of the first store of SAZABY LEAGUE's new brand, "ELFORBR." In addition to the brand, the first store of "Afternoon Tea LIVING ReMIX," a new format of "Afternoon Tea LIVING," will also open at Shinjuku Flags.
ELFORBR is a brand that offers a modern take on traditional styles aimed at mature women.
Afternoon Tea LIVING ReMIX, based on the theme of "Fusion of Old & New," proposes a high-quality lifestyle with a product lineup that transcends time and taste. To celebrate the opening of the new store, the apparel line "Afternoon Tea WARDROBE" will offer new "everyday wear" made with natural materials for comfortable everyday wear. Drawing inspiration from European workwear of the 1900s, the series utilizes the original functions and roles of buttons and collars, and will be available exclusively at Afternoon Tea Living Remix. Other opening-only products will include limited-edition "Blue Calico" imported ceramics, a beloved signature item with many fans, and reproductions of the original "Parallel" porcelain series. SAZABY (women's) will be rebranded as "bijiness by SAZABY." And A will open a pop-up space as a new information hub. AMERICAN RAG CIE will offer limited-edition collaboration items and special giveaways. CAMPER will also be releasing bags designed by Dai Fujiwara early. Agete, NOJESS, and allureville will also be renovating their shops.
Due to these renovations, the second and third floors of Shinjuku Flags will be closed from January 21st to March 6th, 2013.
















