Recreates the rich taste of cheese. Mr. CHEESECAKE x 7-Eleven, the long-awaited collaboration product is now available

Release Date:2020.12.22
Dec 15, 2020
Mr. CHEESECAKE Co., Ltd. will collaborate with Seven-Eleven Japan Co., Ltd. to release two types of ice cream at 21,038 Seven-Eleven stores nationwide (as of the end of November 2020) from December 22, 2020.
*Some stores may not carry these products.


At Mr. CHEESECAKE, we always develop products with a focus on taste and quality, guided by our motto, "Not the best in the world, but the best in your life." This time, 7-Eleven shared our passion for product development, which led to the realization of this collaborative product. Through sales in brick-and-mortar stores and at an affordable price range that is new to the brand, we aim to develop a wide range of new customers and increase awareness among more people.

The newly developed "Mr. Cheesecake Ice Cream" and "Waffle Cone Mr. Cheesecake Cocoa Raspberry" are ice creams inspired by Mr. CHEESECAKE's products.


"Mr. Cheesecake Ice Cream" is a cup ice cream that evokes the taste of cheesecake. The ice cream is composed based on the ingredients used in the actual Mr. CHEESECAKE, such as cream cheese, sour cream (pasteurized), cultured milk (pasteurized), and fresh cream, to recreate the rich taste of cheese.


"Waffle Cone Mr. Cheesecake Cacao Raspberry" is an ice cream cone that represents "Mr. CHEESECAKE Kuro Cacao Raspberry," which Mr. CHEESECAKE released exclusively for Valentine's Day. Made with cream cheese and chocolate, it combines the cacao ingredients with raspberry sauce, allowing you to enjoy the rich chocolate flavor.

Enjoy the special flavor that Mr. CHEESECAKE is proud of, now in a more convenient and accessible way.

Product Information


Mr. Cheesecake Ice Cream
Release date: Tuesday, December 22, 2020 onwards
Price: 270 yen + tax
Sold at: 7-Eleven stores nationwide
*May not be available at some stores. :

Waffle Cone Mr. Cheesecake Cocoa Raspberry
Release date: Tuesday, December 22, 2020 onwards
Price: 288 yen + tax
Available at: 7-Eleven stores nationwide
*May not be available at some stores.

About Seven-Eleven Japan Co., Ltd.
In order to continue to be a "convenient presence" for all customers, in all eras and at all times, we are constantly innovating our products and services to meet the ever-changing needs of our customers. Leveraging the strengths of a nationwide store network of over 20,000 stores, we aim to provide a distribution service that is "close and convenient" through high-quality products and services, while contributing to the development of society.

About "Mr. CHEESECAKE"


After posting a cheesecake he made as a hobby on social media, an acquaintance contacted him saying they wanted to try it, which prompted him to start selling it. Using the experience and solid techniques he cultivated during his time as a chef, he has achieved a texture, aroma, and flavor never before seen. This is a new type of cheesecake that combines the best of baked cheesecake and no-bake cheesecake.
URL: https://mr-cheesecake.com/



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