Have you heard of curator Hans Ulrich Obrist?
Obrist has conducted numerous interviews with many artists, and by transcribing them, he brings these artists into sharper focus. The words of these artists, drawn out through Obrist's interviews, feel as powerful as, or even more powerful than, the artwork itself.
It is important for art to use the physical strength and beauty of the work to "inspire" the viewer. However, the most important thing is to "provoke reflection on what expression is" by putting expression into words, naming it, and making it a reality.
The Museum of Contemporary Art Tokyo's "MOT Manual 2012," which ran until yesterday, featured a video by Ryan Gander in which a ghostwriter interviewed Obrist and architect Rem Koolhaas. The interviews were about Obrist's "interviews" with various artists. As an example of Obrist's interview method, he mentioned a method that focuses on artists' "unrealized projects." By working with the artist to "shape" these unrealized projects through words, the interview becomes meaningful beyond the artwork itself, and eventually, these "shapes" may become "artworks."

If such an interview were possible, I would like to do it.

About 10 years ago, I interviewed the artist Adel Abdessemed. He snapped, "I don't understand your questions!" I remember feeling annoyed for a while afterward, thinking, "What a jerk!" Since then, his work has continued to develop even more beautifully, much to my chagrin.
The other day, I happened to read a book in which curator Pier Luigi Tazzi interviewed Abdessemed, and it made me reflect on my own careless approach to the interview. While the two men's "dialogue" stumbled in many unexpected directions, they brilliantly gave shape to Absmed's art through words.

In an age where "making people think" has become an important proposition in art, artists must not only be craftsmen, but also skilled producers, directors, advertising professionals, and philosophers. We live in a tough but exciting time, where we must become generalists who can play multiple roles. Similarly, interviewers must also have the same creative attitude and seriousness to bring out the dormant "shape."

At work, I'm busy "handling" interviews with our own designers, but reading these excellent interviews made me want to conduct them myself.