SULA NYC TOKYO, the world's first day spa by the New York-based organic skincare brand SULA NYC, has opened in Toranomon Hills. The spa offers a chance to try the brand's entire product line.

Located on the third floor, where THE 3RD is also located, the spa features a modern and simple design, with its blue logo standing out against a black interior. The glass-walled entrance, combined with the high ceiling, creates an open feel, and a unique object combining driftwood and ornamental plants serves as an eye-catching feature. The brand's original products are displayed next to the counter, and staff will provide instruction on how to use them.

There are three treatment tables for body treatments, including one fully private room with a shower room. Regardless of the treatment, customers will be guided to a treatment tailored to their needs. At the back of the spa, there is a glass-walled space that lets in natural light, where nail and hand care services are performed. The menu is diverse, ranging from first relaxation, head relaxation, and oil treatment to hand and foot care and nail care, with treatment times ranging from 15 to 120 minutes. There are four different wedding plans available, focusing on the bride. Hand care involves a massage to promote lymphatic flow, using an oil selected by the customer from four options. The scent of the oil has a relaxing effect during the treatment, and afterward, customers can feel their skin tone brighten. "At Sula, we begin the treatment with our special soap. We mix paste-like soap and lava clay to wash the body, then wrap it in plastic wrap to encourage sweating, rinse it off in the shower, and then massage with an oil of your choice," says a shop representative. "Our most recommended course is the 120-minute oil treatment course."