©Louis Vuitton Malletier
Perpetuating the essence of personalization, Louis Vuitton is launching "Haute Parfumerie," a made-to-order fragrance service, in collaboration with the Maison's in-house Master Perfumer, Jacques Cavallier-Belletrud.

One-of-a-kind Creations Crafted in Grasse
It all began in Grasse, southern France, a city with a long history of perfume and leather goods, at Jacques Cavallier-Belletrud's creative atelier, Les Fontaines Parfumées, where exquisite fragrances have been crafted for the Maison since 2012. Now, following the tradition of special orders, deeply rooted in Louis Vuitton's DNA since 1854, Jacques is opening a made-to-order service atelier to create unique fragrances personalized to each client's desire.

"I wanted my clients to be able to wear the one-of-a-kind fragrances crafted in my creative atelier. For me, this made-to-order Haute Parfumerie service symbolizes the essence of the Maison, because ultimate personalization has always been at the heart of Louis Vuitton," says Jacques.

This unique and special occasion aims to create a personal olfactory portrait of the client. Jacques Cavallier-Belletrud will consult with the client on everything from their preferences to their memories, lifestyle, and olfactory habits. In the process, a genuine and intimate collaboration between Jacques and the client is realized.

After this exclusive consultation, Jacques will begin the perfume creation process in his workshop, Les Fontaines Parfumées, in Grasse.

To do this, he will travel to the four corners of the world to select the finest ingredients and create the olfactory variations that best suit the client's personality. He will then refine the olfactory nuances down to the smallest detail, resulting in a truly bespoke composition.

A Showcase of Excellence
It takes several months for the fragrance composition to be finalized. The fragrance is then hand-blended in Atelier d'Art, a new space dedicated to made-to-order fragrances located at the heart of Les Fontaines Parfumées.

The fragrance will be housed in a custom trunk crafted in the historic Asnières atelier, where all Louis Vuitton special orders are crafted.

This unique, personalized trunk holds four 100ml bottles, three 200ml bottles, one 100ml travel case, one travel spray, and 16 refills.

Sustainable Services
As with all Louis Vuitton fragrances, the made-to-order Haute Parfumerie service offers a refill service upon request* at select Louis Vuitton stores selling the fragrances.

Each client's personalized formula is permanently recorded in the Louis Vuitton archives at Les Fontaines Parfumées, ensuring their olfactory signature is timeless.

Special Orders: Historical Savoir-Faire
Since its founding, Louis Vuitton has perpetuated the essence of personalization by accompanying clients who desire rare and exceptional products. This tradition is ingrained in the House's DNA, having crafted trunks since 1854. In 1859, an atelier was opened in Asnières, near Paris. To this day, the atelier's skilled artisans continue to craft trunks and special orders for travelers around the world. The iconic "Desk Trunk" for renowned conductor Leopold Stokowski and the "Tea Case" owned by the Maharaja of Baroda were also created in this historic atelier. In recent years, this historic atelier has produced cases for transporting trophies from the world's most prestigious sports, including FIFA, the French Open, and the NBA, as well as the "Sneaker Trunk" and the "Vanity Case," a modern version of the 1920s makeup case.

About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered unique designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains true to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. Boldness is what shaped the Louis Vuitton story. Respecting tradition, throughout its history, Louis Vuitton has opened its doors to architects, artists, and designers, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrance. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.

[Contact Information]
Louis Vuitton Client Services
0120-00-1854

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