FENDI is hosting an event titled "FENDI FUN" at The Stage on the first floor of the main building of the Isetan Shinjuku store from November 12th to 18th. The event will feature exclusive mink fur coats, vests, bags, bag charms, fur stoles, and more. The concept of the event is "an innovative and vibrant amusement park." The venue is decorated with colorful neon lights, and luxury vending machines and crane games are also available. Features include "Bag Bugs" bag charms bouncing around inside a catcher case, creating a playful atmosphere reminiscent of a real amusement park. This event marks the second time it has been held worldwide, following its launch at London's luxury department store, Harrods, in June of this year.

At the store venue, the mink fur coat "PEQUIN" (2.54 million yen) will be sold in a pink color exclusive to the store. Other color variations include black, gray, light blue, lollipop (dark pink), brick red, and saffron, for a total of seven colors. The "Demi Jour" gray and pink bag with red sides (213,000 yen) is also an exclusive color to the store.

The same event will also be held at Hankyu Department Store (December 3rd to 9th) and Iwataya Main Store (December 10th to 17th).