Fendi will open its first pop-up store featuring its men's collection on the third floor of the Isetan Shinjuku Men's Building on August 27th. It will run until October 21st. The store will offer a limited-edition colorway of the new "Peekaboo" bag (651,000 yen), which was introduced in the 2014-15 Autumn/Winter collection, as well as a leather blouson (493,000 yen) made from bonded lambskin and neoprene. The face of the "Bag Bugs," one of the brand's iconic characters, will be featured on the store facade. The theme of the 2014-15 Autumn/Winter collection, created by creative director Silvia Venturini Fendi, is "pragmatic." The collection features practical designs that combine the quality of high-quality materials with high-tech elements. The colors are primarily black and gray, with green and blue accents. We offer a complete wardrobe package, including ready-to-wear, bags, leather goods, shoes, and accessories.