FENDI opened a pop-up shop, "STYLE ME, FENDI," on September 17th in the handbag promotion space on the first floor of the Isetan Shinjuku main building, showcasing the brand's new 2014-2015 autumn/winter bag collection. It will be on sale until the 23rd. In addition to the regular size (¥215,000) and mini size (¥181,000) of the graphic "2JOURS" series, the shop will also feature the "By The Way," which has become Fendi's new iconic bag since its release in May. To commemorate the event, colorful special tags from the "PETITE 2JOURS" series will be sold exclusively at the store for a limited time (¥20,000). A hot stamping service will also be available, allowing customers to engrave their favorite initials (three letters) or an icon featuring the brand's mascot, the Bag Bugs, on the tag.