Jun Okamoto orders from Isetan using fabrics from Drecan and Plantica. Also holds a reading session with Miu Sakamoto.

Nov 17, 2014

A pop-up shop for Tokyo brand JUN OKAMOTO will open in the TOKYO Kaihoku (Liberation Zone) on the second floor of the main building of Isetan Shinjuku. In addition to items from the 2014-15 Autumn/Winter collection, the shop will accept pattern orders based on the concept of "clothing that is tailored to the individual." The shop will express Okamoto's unique worldview through music, books, tableware, and other items selected by Okamoto. Items on display include CHEMEX coffee makers and Rayban folding sunglasses. On November 29, designer Jun Okamoto and musician Miu Sakamoto will hold a reading of stories from Jun Okamoto's 2014-15 Autumn/Winter lookbook, "LUCKY." Pattern orders will also be available in archive fabrics from brands like Plantica, DRESS CAMP, and ARCHI, as well as Jun Okamoto's own textiles (delivery takes three weeks). Archive fabrics from other brands take on a new look with Jun Okamoto's patterns. The buyer in charge of the project commented, "Each style of clothing that Okamoto makes has a name. When we wanted to offer our customers clothes that are not just fashionable but that they can wear carefully and are unique to them, we felt that his worldview would be a good fit. We want to propose a new kind of luxury that can be obtained by owning it."
編集部
  • Miu Sakamoto (left) and Jun Okamoto (right) participating in a talk session
  • Jun Okamoto
  • Miu Sakamoto reciting the 2014 Fall/Winter theme "Lucky"
  • Miu Sakamoto (left) and Jun Okamoto (right)
  • Jun Okamoto orders from Isetan using fabrics from Drecan and Plantica. Also holds a reading session with Miu Sakamoto.
  • Chester coat that reminds you of waking up on a wonderful morning (46,000 yen), one-piece dress that reminds you of waking up on a wonderful morning (37,000 yen), fur stole that reminds you of a beast with a horoscope (11,000 yen)
  • A cardigan in the color of a wine cork (23,000 yen), a skirt in the color of a wine cork (18,000 yen)
  • A balloon-patterned dress that looks like wrapping paper that I sent to my girlfriend (34,000 yen)
  • JUN OKAMOTODesigner Jun Okamoto
  • Miu Sakamoto will appear at the reading event on November 29th
  • Miu Sakamoto (pictured) had a fashion talk with Jun Okamoto
  • Miu Sakamoto (left) and Jun Okamoto (right) read the Fall/Winter 2014 theme "Lucky."
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