LOVE MOSCHINO will open a new store at Shibuya Parco on November 29th. The store will carry the full lineup of collections, including the 2015 Spring/Summer capsule collection and accessories such as iPhone cases from the main Moschino line. It will also offer a wide selection of bags and apparel featuring iconic designs such as checkered flag patterns and the heart-shaped American flag motif "American Heart." The brand began as Moschino Jeans in 1987. It changed its name to LOVE MOSCHINO in the 2008-09 Autumn/Winter season, marking the brand's 20th anniversary. Jeremy Scott has served as director since 2015 Spring/Summer. The brand opened its first store in Japan at Laforet Harajuku in September of this year, with further store openings planned.