"TOKYO NEW BRIDE vol.2," an event where new designers propose wedding items, will be held from June 4th to the 17th at the TOKYO Kaihoku area on the second floor of the main building of Isetan Shinjuku.
This is the second time this event has been held, and new designers will listen to customer requests and provide consultation for creating original wedding dresses, as well as sell wedding-related dresses, accessories, and miscellaneous goods. Participating brands include "tiit," "kenjihikiho," "aacero," "Joelle Gagnard," "somnium," and "OTUTUMI." A selection of young Japanese designers has been selected. During the same period, Archero designers Yawata Natsuki and Goto Aya will visit the store to offer consultations on dress making, and Somnium designer Ohno Izumi will hold a workshop where customers can make their own hair accessories using cotton pearls and acrylic beads (1:30 PM on the 7th, maximum 6 people, 6,300 yen, reservations required). Ohtsumi's colorful "handmade gift envelopes," winners of the Good Design Award, will also be on sale. On the 6th and 13th, there will also be a workshop titled "Make Your Own Gift Envelope," where customers can create their own original gift envelope with designer Murata Mai (3 PM on the 6th and 13th, maximum 6 people per session, 1,500 yen, reservations required).
According to the buyer in charge, "Last time, we had a relaxed sales floor inspired by a garden party, which allowed customers to interact with the designers and was well received by many customers. This time, we will not only place importance on communication with the designers, but also create a sales floor with the theme of 'a one-of-a-kind wedding party with a handmade feel,' with a nostalgic atmosphere of a lakeside or mountain forest." Regarding the sales floor display, he added, "We have prepared handmade message cards and wedding favors for the bride and groom, and we have paid particular attention to the decorations. 'Being yourself' is important at a wedding. We want customers to enjoy a stylish wedding look that is uniquely theirs, rather than a cookie-cutter look."
During the period, designers such as Sho Iwata of Teeto and Kenji Hikino of Kenji Hikino will also visit the store to directly communicate their thoughts on creating products to customers.
