"A fragrance for women, one that evokes the essence of womanhood"—that was the vision of Gabrielle Chanel, from which Chanel No. 5 began its story. Its intricately composed floral fragrance is unique and expresses timeless femininity. The muses who graced its advertisements and TV commercials also embodied the ideal femininity admired by women worldwide.

In recent years, as women have gained social status, the definition of "femininity" has also changed. Unlike the past, when beauty, fashion, and appearance were the primary focus of admiration, independent women are now the ideal, and even their "way of life" is the object of envy.

Several masters of the film industry have woven numerous stories of modern femininity. One such example is director Luc Besson, known for films like "Léon" and the "Transporter" series. He reimagined No. 5 by depicting a world inspired by the Grimm fairy tale "Little Red Riding Hood." This film is said to have inspired former synchronized swimmer Estella Warren to pursue a career as an actress, and her healthy beauty in a bright red outfit was a fitting start to the 2000s. The film's few minutes of footage projected a positive image of a woman eager to open the door to a new life.

The muse for 2004 was Nicole Mary Kidman. Director Baz Luhrmann faithfully portrayed the world of "Moulin Rouge." This film, about a woman who abandons love for her work, served as a mirror for women seeking their own identity while also striving for a successful career.

A different image of a woman was portrayed in Jean-Pierre Jeunet's 2009 film. Actress Audrey Tautou, with whom he also worked on "Amelie," played a woman who falls in love on a journey. In this colorful, short film-like work, an independent woman enjoying solo travel honestly confronts her feelings and romance, evoking a new image of women who want to enjoy both work and love.

In his latest work, released in 2014, director Baz Luhrmann once again portrays the ideal woman of the modern era. His muse is Gisele Bundchen. She enjoys surfing alone, spends time smiling with her children, and stands under the spotlight—each moment is beautifully depicted in a few minutes. Her portrayal of a woman facing her own feelings, despite having loved ones and a fulfilling career, is a dream come true for modern women struggling to balance work and family. Gisele, who also wears many hats in her personal life—model, actress, mother, philanthropist, and businesswoman—is truly a muse for today's generation.


■About Inside CHANEL
The legend of No. 5 is also introduced in Chapter 1 of Inside CHANEL, the official website showcasing the brand's development through short films. Past advertising photos and videos can also be viewed there.