"When I go to bed, I wear a few drops of Chanel No. 5." These words, uttered by the infamous Marilyn Monroe, captivated women of the time and elevated No. 5 to an even more special fragrance. More than half a century has passed since that historic interview, and Chanel No. 5 continues to be beloved by women around the world.

It has been 93 years since No. 5 was born in 1921. Marilyn Monroe was not the only muse for Chanel No. 5. Many iconic women of the era have worn No. 5 and continued to express their image.

Gabrielle Chanel herself was the first to grace an advertising image. She revolutionized the concept of women's fashion and also brought innovation to fragrance. At a time when single fragrances were the norm, her abstract fragrance, created from over 80 essences, was a stunning surprise. Her unconventional style made her the perfect person to represent this revolutionary fragrance.

In 1952, the legend of No. 5 was born with Marilyn Monroe. She was the ideal woman in the turbulent post-war era of the 1950s. Her witty remarks, characterized by a "cuteness dipped in sexiness," quickly spread around the world.

Subsequently, a succession of iconic women of the era served as muses, including Suzy Parker, Ali MacGraw, Lauren Hutton, Candice Bergen, and Cheryl Tiegs.

From the late 1960s, Catherine Deneuve, a Parisian woman hailed as the world's most beautiful woman, was chosen as the muse. Dressed in pop and colorful clothing, she was a true fashion icon of the 1970s. On screen, her girly fashion and devotion to love were the envy of women. Director Bettina Rheims created a commercial film using her monologue style to portray a dignified woman.

And from the 1980s to the 1990s, Carole Buquet served as her muse for over 10 years. Her unchanging beauty, charm, and intelligence... her mature style, which could not be expressed simply as "pretty" or "cute," inspired women to see her as the ideal for a new generation.