Dean & Deluca launches new baking kit for enjoying "American Baking" at home

Nov 16, 2020
Developed with original recipes supervised by DEAN & DELUCA and the New York sweets specialty store "HUDSON MARKET BAKERS," this baking kit allows you to easily enjoy this ever-loved American cake. With the coming cold season approaching, why not take your time and savor the deliciousness of freshly baked cakes at home?

"Baked Goods" baked by American moms

DEAN & DELUCA American Baking Kit SeriesDEAN & DELUCA American Baking Kit Series
In America, muffins, cookies, and other items are called "Baked Goods." These are the flavors of American moms, also known as "American Baking." They are familiar sweets baked on a daily basis.

DEAN & DELUCA will be releasing a kit that allows you to enjoy "American Baking" at home. We also spoke to the product planning team about why DEAN & DELUCA created this type of kit.

"During the stay-at-home period this spring, I think many people were forced to think about their "daily lives," and in particular "food." Eating and cooking are not just about satisfying hunger; they are also enjoyable activities and events. As we developed and sold this product, we thought it would be a good opportunity to learn about someone's delicious recipes. (Product Development Team)"


What came to mind was "American Baking," a long-loved food in the city where DEAN & DELUCA was born. Its simplicity and everyday appeal made it the perfect fit for this idea. We wanted to create a kit that anyone could easily try, using only a minimum amount of materials.

RECIPE The joy of making
Sweets baked by American moms

https://deandeluca-enjoy.com/article/recipe-carrotcake

DEAN & DELUCA American Baking Kit Series

DEAN & DELUCA American Baking Kit SeriesDEAN & DELUCA American Baking Kit Series
・Carrot cake

Carrot CakeCarrot Cake
Carrot cake is a classic American homemade cake. It has a moist yet fluffy and light dough with a spicy flavor. The secret to its deliciousness is finishing it off with a generous spread of cream cheese frosting.

D&D Carrot CakeD&D Carrot Cake
Banana Bread

Banana BreadBanana Bread
This banana bread is made with plenty of bananas and has a natural sweetness and a soft texture. We aimed for a light and fluffy finish that allows you to enjoy the rustic charm of homemade treats. The pecan and walnut filling and cinnamon icing add a nice accent.

D&D Banana BreadD&D Banana Bread
Rocky Road Brownies

Rocky Road BrowniesRocky Road Brownies
America's beloved brownie is served Rocky Road style with marshmallows and walnuts. Enjoy the contrast of textures between the rich chocolate-filled crust and the crispy crust.

D&D Rocky Road BrowniesD&D Rocky Road Brownies
Authentic, Simple, and Delicious


The person who cooperated with us in this series is Mr. & Mrs. Michelle, who thoroughly enjoyed "Baked Goods" in New York and has been running "HUDSON MARKET," an American baking store in Azabu-Juban, Tokyo since 2012. This is Homare Otsubo, the owner and baker of "HUDSON MARKET BAKERS."

HUDSON MARKET BAKERHUDSON MARKET BAKER
"Simple and delicious is the best. This time, I made the recipe as easy as possible. The ingredients are simple, but I used authentic ingredients. I also made cupcakes that can be made without any special tools like molds, and can be enjoyed by everyone without cutting them into pieces. I've kept the finishing touches fun, so I think it would be great to make them with your children," says Otsubo. With the coming season coming, you can enjoy the deliciousness of freshly baked bread at home. We've created a kit that will make your time at home even more enjoyable.

Otsubo Homare, Owner and Baker of "HUDSON MARKET BAKER"
Otsubo Homare OOTSUBO
Owner and baker of baked goods shop "HUDSON MARKET BAKER". Studied abroad in New York in the mid-90s. During the nine years she spent there, she cherishes the experiences she had while creating baked goods. Her books include "Muffins and Biscuits" (Mynavi Publishing) and others.
https://hudsonmarketbakers.jp/

DEAN & DELUCA Baking Kit Product Overview
□Sales Period
From Friday, November 13, 2020
□Price 1,600 yen each (1,728 yen including tax)
□Stores Available Market Stores / Online Store / Select Cafe Stores

ABOUT DEAN & DELUCA
— Welcome to the Beautiful Food Museum —
DEAN & DELUCA is a food boutique that brings together delicious foods from around the world. It was founded in 1977 by Joel Dean and Giorgio Deluca in SoHo, Manhattan, New York.
Bringing "the joy of seeing, the joy of making, and the joy of eating" to everyone. We deliver the rich, joyful flavors brought about by the beauty of food.

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