Sanyo Shokai Co., Ltd. opened the showroom-style store "SANYO Fitting Store" for a limited time on October 21st at the Daimaru Tokyo store, which is directly connected to Japan's terminal station. At the "SANYO Fitting Store," customers can try on products in-store, pay for them, and have their purchases delivered. The "SANYO Fitting Store" at the Daimaru Tokyo store will be open for a limited time until December 22nd, allowing customers to enjoy "empty-handed shopping" in between business or sightseeing.
In the "Revitalization Plan" announced in April 2020, Sanyo Shokai listed "exploring new sales methods through showrooming" as one of its channel strategies. The purpose of this limited-time pop-up shop event is to conduct it on a trial basis and identify any issues. Going forward, we will work with our business partners to realize and promote "showrooming" in order to further enhance convenience by integrating physical stores and the internet.
About the showrooming store "SANYO Fitting Store"
"SANYO Fitting Store" is a "showrooming store" where you can try on products and pay for them in-store, and then have your purchases delivered to your desired location. As the store does not hold inventory and only accepts payments, there is no risk of excess stock, and customers can have their purchases delivered, so they can shop without worrying about luggage.
At this limited-time store, you can enjoy "empty-handed shopping" while actually trying on products at Daimaru Tokyo, which is directly connected to Tokyo Station, Japan's "largest terminal station for business and tourism."
Overview of "SANYO Fitting Store" Daimaru Tokyo Store
Store name: "SANYO Fitting Store" Daimaru Tokyo Store
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, Daimaru Tokyo Store, 6th floor, Women's Clothing Floor
Phone: 03-3212-8011 (Main) *You will be connected to the main counter.
Display period: Wednesday, October 21st to Tuesday, December 22nd, 10am - 8pm *Opening hours are in accordance with the facility.
Brands available: SANYOCOAT (Men's/Women's), S.ESSENTIALS (Women's)
"Posture diagnosis service" also available
At this limited-time store, we will be providing a "Shisei Karte" (*) which will allow customers to have their "posture diagnosed". By taking six full-body photos, AI will analyze the customer's current posture distortion and flexibility level, and then represent their future posture and walking style in a 3D avatar. This is an opportunity to objectively understand your current posture by quantifying it, so that you can maintain good posture and look good in your clothes. * "Shisei Karte" is an AI-based posture analysis system provided by Sapeet Inc. (https://sapeet.com/), a startup from the University of Tokyo that specializes in AI/3D technology.
(1. Diagnosis via iPad in store→2. Staff takes full-body photo→3. Photograph taken in 6 different postures→4. Posture characteristics analyzed from the photo→5. Characteristics visualized through detailed items)
About the brands we offer
Sanyo Coats (Men's/Women's)
A coat brand with a history of over 70 years, founded in 1946. With the keywords "tradition and innovation," "representing Japan," and "authentic," the brand communicates "the Japanese culture of using good things for a long time and cherishing them" through coats.
[Official website] https://www.sanyocoat.jp/
[Official Instagram] https://www.instagram.com/sanyo_coat/
[Price range (all tax included)] Raincoats and down coats: ¥58,300 - ¥130,900, wool coats: ¥86,900 - ¥140,800
"S Essentials" (Women's)
An original brand from Sanyo Shokai that is particular about "materials," "design," and "sewing." We are considerate of the earth (environment) and the wearer, and offer a total proposal that includes not only clothing but also accessories.
[Official website] http://s-essentials.com/
[Official Instagram] https://www.instagram.com/s_essentials_/
[Price range (all prices include tax)] Jackets and coats: 35,200 yen to 97,900 yen, shirts and blouses: 14,300 yen to 39,600 yen, knitwear and cut-and-sew items: 7,590 yen to 93,500 yen, pants and skirts: 17,600 yen to 42,900 yen
Click here for company press release details
In the "Revitalization Plan" announced in April 2020, Sanyo Shokai listed "exploring new sales methods through showrooming" as one of its channel strategies. The purpose of this limited-time pop-up shop event is to conduct it on a trial basis and identify any issues. Going forward, we will work with our business partners to realize and promote "showrooming" in order to further enhance convenience by integrating physical stores and the internet.
About the showrooming store "SANYO Fitting Store"
"SANYO Fitting Store" is a "showrooming store" where you can try on products and pay for them in-store, and then have your purchases delivered to your desired location. As the store does not hold inventory and only accepts payments, there is no risk of excess stock, and customers can have their purchases delivered, so they can shop without worrying about luggage.
At this limited-time store, you can enjoy "empty-handed shopping" while actually trying on products at Daimaru Tokyo, which is directly connected to Tokyo Station, Japan's "largest terminal station for business and tourism."
Overview of "SANYO Fitting Store" Daimaru Tokyo Store
Store name: "SANYO Fitting Store" Daimaru Tokyo Store
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, Daimaru Tokyo Store, 6th floor, Women's Clothing Floor
Phone: 03-3212-8011 (Main) *You will be connected to the main counter.
Display period: Wednesday, October 21st to Tuesday, December 22nd, 10am - 8pm *Opening hours are in accordance with the facility.
Brands available: SANYOCOAT (Men's/Women's), S.ESSENTIALS (Women's)
"Posture diagnosis service" also available
At this limited-time store, we will be providing a "Shisei Karte" (*) which will allow customers to have their "posture diagnosed". By taking six full-body photos, AI will analyze the customer's current posture distortion and flexibility level, and then represent their future posture and walking style in a 3D avatar. This is an opportunity to objectively understand your current posture by quantifying it, so that you can maintain good posture and look good in your clothes. * "Shisei Karte" is an AI-based posture analysis system provided by Sapeet Inc. (https://sapeet.com/), a startup from the University of Tokyo that specializes in AI/3D technology.
(1. Diagnosis via iPad in store→2. Staff takes full-body photo→3. Photograph taken in 6 different postures→4. Posture characteristics analyzed from the photo→5. Characteristics visualized through detailed items)
About the brands we offer
Sanyo Coats (Men's/Women's)
A coat brand with a history of over 70 years, founded in 1946. With the keywords "tradition and innovation," "representing Japan," and "authentic," the brand communicates "the Japanese culture of using good things for a long time and cherishing them" through coats.
[Official website] https://www.sanyocoat.jp/
[Official Instagram] https://www.instagram.com/sanyo_coat/
[Price range (all tax included)] Raincoats and down coats: ¥58,300 - ¥130,900, wool coats: ¥86,900 - ¥140,800
"S Essentials" (Women's)
An original brand from Sanyo Shokai that is particular about "materials," "design," and "sewing." We are considerate of the earth (environment) and the wearer, and offer a total proposal that includes not only clothing but also accessories.
[Official website] http://s-essentials.com/
[Official Instagram] https://www.instagram.com/s_essentials_/
[Price range (all prices include tax)] Jackets and coats: 35,200 yen to 97,900 yen, shirts and blouses: 14,300 yen to 39,600 yen, knitwear and cut-and-sew items: 7,590 yen to 93,500 yen, pants and skirts: 17,600 yen to 42,900 yen
Click here for company press release details
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