Epoca, a women's brand developed by Sanyo Shokai, will launch a new series called Lu TECS, centered on comfortable jersey wear for relaxed, casual occasions for adult women, from March 17th at a total of 53 stores nationwide, including department stores and directly managed stores, as well as the company's directly managed online store, SANYO iStore.

Using comfortable materials, designs that flatter women and easy care that can be washed at home, the series adds a relaxed feel to the high quality and elegance of Epoca, proposing new value for casual occasions.

Product Development Background

Women's Clothing Needs and Roles Are Changing~
With lifestyles changing dramatically these days, and with fewer opportunities to go out, the fashion market is also seeing a shift in women's clothing needs and roles, from a value that "fashion requires sacrifice" to a preference for "comfort and the fashion you like" and "high-quality staples that can be used for a long time."

~ Launching "La Maria in Casa" for Fall/Winter 2019, for relaxing at home and other leisure activities ~
Epoca, which offers high-quality fashion with a touch of elegance that goes a step further in terms of modernity, has placed emphasis on proposing styles for on-the-job wear since the brand's launch. However, in light of the growing reevaluation of work-life balance and a shift toward a society that pursues a richer lifestyle, for the Fall/Winter 2019 season, the brand has launched the "La Maria in Casa" series, made from high-quality knit materials that are environmentally and socially responsible, for adult women who value the time they spend relaxing at home and other leisure activities. In 2020, society spent more time at home, which is why we continue to develop this series to meet this demand.

Now, in 2021, as the COVID-19 pandemic continues and we shift to a lifestyle where we coexist with the coronavirus, we have decided to develop a new series, "Lu TECS," following "La Maria in Casa," with the desire to help people enjoy quality time even when they step outside the home.

Product Features

In response to recent changes in the social environment, "Lu TECS" is a new series from Epoca that focuses on comfortable jersey apparel for relaxed, casual occasions for adult women. All apparel is made from easy-care jersey fabric that is washable at home, comfortable to wear, and creates a flattering silhouette. The designs are based on simplicity to ensure they can be enjoyed for a long time, and while they are designed to be relaxed, they are finished using pattern techniques that flatter women, such as the placement of darts and a slightly higher waist.

The range includes eight styles of clothing, including pleated dresses, blousons, and pullovers. The collection offers modern yet comfortable pieces for casual occasions, such as a quick outing or a small home party, adding a relaxed touch to the high quality and elegance of the "Epoca" line, offering new value for casual occasions.


Product Overview
Series Name:
"Lu TECS" (Kana: Ryu-Tex)
The name Lu-Tex is a combination of "luxe," meaning luxury, and "tech," meaning technique.
Release date:
Released sequentially from March 17, 2021
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Items:
10 types (8 clothing types, 2 accessories)
Clothing: Dresses (2 types), blousons, parkas, jumpsuits, skirts, pullovers, cut and sewn items
Accessories: Shoulder bags (2 types)
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Price range (tax included):
Clothing: 25,300 yen to 53,900 yen, Accessories: 13,200 yen to 16,500 yen
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Available at:
Stores
・"EPOCA" sales floors in department stores nationwide: 47 stores
・Select shop "EPOCA THE SHOP":
6 stores (Sendai, Marunouchi, Tamagawa, Nagoya, Umeda, Kumamoto)
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・Our directly operated online store "SANYO iStore (https://sanyo-i.jp/s/)
・"EPOCA" Official Website (https://www.epocaonline.com/epoca/)

Examples of "EPOCA" "Ryu-Tex" Products (All prices include tax)

Pleated Dress ¥53,900
This dress is a hybrid of jersey and satin. The skirt is made of a shiny material with narrow accordion pleats, creating a voluminous yet streamlined silhouette. The skirt sways gracefully with every step.
Colors: Black, Lavender
Upper body: 100% cotton, skirt: 100% polyester

Blouson 50,600 yen
A double-layered blouson that is light and comfortable to wear. A great piece to wear as a cover-up in the "Lu TECS" series. Although it has a sporty design, the sheen of the material adds an element of elegance.
Colors: Black, Lavender
100% Polyester





Jumpsuit 50,600 yen
A comfortable jumpsuit designed to flatter the line from the waist to the hips, precisely because it is a casual item.
Color: Black
89% Polyester, 11% Polyurethane




Pullover 29,700 yen
A comfortable top that can be worn on its own with attached cups. The flared sleeves and V-neck at the back give it an elegant design.
Color: Black, Lavender
89% Polyester, 11% Polyurethane

Slit Skirt 42,900 yen
A comfortable skirt with a slit for ease of movement. The included belt adds an accent to the simple design.
Colors: Black, Lavender
89% Polyester, 11% Polyurethane




Parka 42,900 yen
A comfortable parka designed to have a beautiful form precisely because it is a casual item.
Colors: Black, Lavender
89% Polyester, 11% Polyurethane

Pleated Dress 53,900 yen
*Same as the first item

*Material for the jumpsuit, pullover, slit skirt and parka: The same jersey material as all of them allows the fabric to fit smoothly to the body when worn for a beautiful silhouette.

About Epoca
A brand that offers modern, high-quality collections that are recognized worldwide for discerning women. Main Price Range: Coats ¥75,900–¥154,000, Jackets ¥51,700–¥86,900, Pants/Skirts ¥31,900–¥86,900 Sales Channels: Department stores, directly managed stores, e-commerce Released: 1996 ■ EPOCA Official Website
https://www.epocaonline.com/epoca/ *All prices in this release include tax.



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