LOVELESS and YOHEI OHNO have collaborated for the first time. The collection, "LOVELESS x YOHEI OHNO," will be released on March 7th.
LOVELESS, a select shop run by Sanyo Shokai, celebrated its 15th anniversary in 2019 by rebranding its concept. In November, its flagship store, "LOVELESS Aoyama," was also relocated and renovated. This time, the brand has collaborated with YOHEI OHNO to infuse a new image of femininity into LOVELESS, marking the occasion of its reboot. Yohei Ohno, who embodies the image of an independent, mature woman and creates with a free and unique interpretation that is not afraid to take on new challenges, presents a collection of eight items. The collection features coats, dresses, shirts, and other casual, everyday items that incorporate structured silhouettes inspired by art, architecture, and industrial design, as well as artistic and humorous details. A striped cut-and-sew item exclusive to the collaboration collection will also be available.
Price range: coat (56,000 yen), dress (36,000 yen), shirt (23,000 yen), pants (26,000 yen), skirt (26,000 yen), poncho (26,000 yen), cut and sew (14,000-18,000 yen).
--Yohei Ohno, designer, YOHEI OHNO
I tried to incorporate the form approach I've cultivated at "YOHEI OHNO" into casual, everyday items. I aimed for a "nothing but" design that can be worn casually, in a good sense, rather than the kind of feel you'd expect from a designer brand. However, to me, "nothing but" does not mean unconventional or simple, so I focused on creating fresh, modern designs that would bring new awareness and a certain level of comfort to women's daily lives. It is an item that has a strong presence even when worn alone, so we hope you will try incorporating it as an accent in your everyday wardrobe.
Available at Loveless stores nationwide, Loveless Sunnyside Floor, and the official online store (https://www.loveless-shop.jp/).
LOVELESS, a select shop run by Sanyo Shokai, celebrated its 15th anniversary in 2019 by rebranding its concept. In November, its flagship store, "LOVELESS Aoyama," was also relocated and renovated. This time, the brand has collaborated with YOHEI OHNO to infuse a new image of femininity into LOVELESS, marking the occasion of its reboot. Yohei Ohno, who embodies the image of an independent, mature woman and creates with a free and unique interpretation that is not afraid to take on new challenges, presents a collection of eight items. The collection features coats, dresses, shirts, and other casual, everyday items that incorporate structured silhouettes inspired by art, architecture, and industrial design, as well as artistic and humorous details. A striped cut-and-sew item exclusive to the collaboration collection will also be available.
Price range: coat (56,000 yen), dress (36,000 yen), shirt (23,000 yen), pants (26,000 yen), skirt (26,000 yen), poncho (26,000 yen), cut and sew (14,000-18,000 yen).
--Yohei Ohno, designer, YOHEI OHNO
I tried to incorporate the form approach I've cultivated at "YOHEI OHNO" into casual, everyday items. I aimed for a "nothing but" design that can be worn casually, in a good sense, rather than the kind of feel you'd expect from a designer brand. However, to me, "nothing but" does not mean unconventional or simple, so I focused on creating fresh, modern designs that would bring new awareness and a certain level of comfort to women's daily lives. It is an item that has a strong presence even when worn alone, so we hope you will try incorporating it as an accent in your everyday wardrobe.
Available at Loveless stores nationwide, Loveless Sunnyside Floor, and the official online store (https://www.loveless-shop.jp/).
![Men's fashion magazine "Arena Homme+" 25-year compilation [Shelf Recommended Book]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/380x380/images/upload/2020/02/126cfda8ce411530067fd236f12f0ddf.jpg)
