On November 2nd, GIORGIO ARMANI beauty will release "Lip Magnet" (4,500 yen), a new liquid lipstick that adheres to lips like a magnet to prevent color fading.

Lip Magnet is inspired by two of the brand's iconic products: the oil-based "Maestro Glow Foundation," which provides a lightweight finish, and the eye-catching "Lip Maestro," which delivers vibrant color. It features a water-in-oil formula for long-lasting, vibrant color and a thin, magnetically adherent finish.

In addition, by dispersing pigments, water, and magnetic polymers in volatile and non-volatile oils, it achieves a fresh, watery feeling immediately after application to the lips. The water and volatile oils, which make up roughly half of the formula, then slowly evaporate, allowing the pigments suspended in the non-volatile oils and the magnetic polymers dissolved in them to fuse together, creating an extremely thin color veil on the lips. This creates a long-lasting matte finish that's non-sticky and maintains a defined lip line even over time. Available in 15 shades, including orange, red, pink, and deep burgundy.

In addition, a new pen-type applicator has been adopted to combine the unprecedented formula with innovative lip makeup techniques. The textured flat area makes it easy to apply the right amount, while the tip allows you to draw a perfect lip line. The bottle, inspired by fragrance bottles, has a luxurious and elegant design, accented by Giorgio Armani's signature double circle in the center.