On February 28, Joy'x Corporation opened a directly managed "Duffer of St. George" store on the fourth floor of the Namba Parks shopping complex. This is the brand's 15th store nationwide, relocating its store from the nearby Namba City underground shopping mall. While the company and brand primarily specialize in men's clothing, this new store also includes women's, with a product mix of 60% men's and 40% women's. This is the brand's ninth combined store nationwide. The store is approximately 66.1 square meters in size. The women's line is a Japan-only initiative. Initially, the brand offered women's sizes in boys' sizes, but over the past five years, the brand has focused more on the women's collection. The brand aims to have 20 stores and achieve sales of 2 billion yen. This year marks the brand's 30th anniversary in the UK, with events planned for this fall and winter. This spring/summer collection features a "Bohemian Surf" theme, evoking the American West Coast of the 1950s. The three keywords are "floral print," "dull colors," and "blue," and the brand is proposing blousons, vests, shirts, and other items with indigo blue floral discharge prints. It will also be selling pants in collaboration with jeans brand Lee. The women's line will have more items in slightly brighter colors than the men's.

The men's line will also be selling a cotton sweater with a logo made to order by Namba Parks.