American apparel brand GUESS, which will return to Japan in Spring/Summer 2014, will open its first directly operated store on the 2.5th floor of Laforet Harajuku on February 22nd. GUESS Laforet Harajuku will sell women's and men's apparel, bags, watches, accessories, and more. Iconic advertising visuals from the brand will be displayed throughout the store, showcasing its unique worldview. A campaign to commemorate the opening will also be held. The first 100 customers who spend over 15,000 yen will receive a limited-edition novelty gift. A separate event is also planned for March 1st. Starting with Harajuku, the brand will begin full-scale expansion nationwide. GUESS Namba Parks will open on March 8th or 9th, followed by GUESS Canal City Hakata on March 15th. Both stores will feature 80% women's and 20% men's merchandise. The average price range for women's items is 7,000 to 12,000 yen for denim, 4,500 yen for cut and sew items, 12,000 yen for dresses, 14,000 yen for bags, and 12,000 to 28,000 yen for watches.

Guess is a brand founded in 1981 by the Marciano brothers, who moved to the United States from the south of France. With denim as its main product, it has grown into a total fashion brand. It offers a complete range of apparel and accessories for women, men, and children, and operates 1,690 stores in 89 countries around the world. Please note that children's items are not available in Japan this season.