DIESEL announces that starting with 2020 FALL/WINTER, it will further strengthen its product development that is considerate of people and the environment under its "FOR RESPONSIBLE LIVING" sustainability strategy.

The "FOR RESPONSIBLE LIVING" strategy, launched in January of this year, clearly states the actions DIESEL must take to continue succeeding for today and future generations in an ever-changing world. The strategy is based on four pillars and responsibilities: "Be The Alternative," "Stand For The Planet," "Celebrate Individuality," and "Promote Integrity." DIESEL's sustainability strategy began with the release of "RESPECTFUL DENIM" in Spring/Summer 2020. This sustainable denim incorporates the brand's DNA while being produced with environmental considerations through innovative techniques. For Fall/Winter 2020, "RESPECTFUL DENIM with DIESEL DNA" introduces five denim styles produced to the highest environmental standards. While maintaining the same look as DIESEL's iconic vintage-wash premium denim, these denim styles utilize innovative techniques that significantly reduce the use of water and chemicals in the manufacturing process. All items are Green Screen certified, using minimal chemicals, and water usage is reduced by up to 40% compared to conventional methods. This season, men's and women's T-shirts and men's sweatshirts are also available. Crafted from a hybrid of organic cotton and recycled polyester, these denim styles feature a graphic that reconstructs the DIESEL "D" logo into a recycling symbol. The men's lineup also includes a flannel shirt made entirely from organic cotton grown without synthetic chemicals or genetically modified seeds, as well as a double-breasted coat in both short and long lengths made from 75% recycled wool. The recycled wool is sourced from Prato, Italy, a region renowned for its regenerated fibers. Items developed under the "FOR RESPONSIBLE LIVING" sustainability strategy will feature a special green label. DIESEL is strengthening its responsible efforts to minimize its environmental impact and will further promote proactive practices for the 2021 SPRING/SUMMER collection.
Sweatshirt 25,300 yen
T-shirt 11,000 yen Denim 52,800 yen
T-shirt: 13,200 yen Other Reference Products
T-shirt: 11,000 yen Denim: 41,800 yen
About DIESEL's Sustainability Initiatives

DIESEL Announces Sustainability Strategy
On January 13, 2020, Renzo Rosso, founder of DIESEL and Chairman of the OTB Group, announced the company's sustainability strategy, "FOR RESPONSIBLE LIVING," formally committing to implementing a responsible business strategy that respects people and the environment.

DIESEL Joins The Fashion Pact
On February 13, 2020, DIESEL took another step in its brand commitment by announcing that it had joined The Fashion Pact, a global alliance of fashion brands committed to environmental goals.

DIESEL Joins the Better Cotton Initiative (BCI)
On August 4, 2020, DIESEL announced its collaboration with the Better Cotton Initiative (BCI). The company is committed to sourcing more than 50% of its cotton as "more responsibly" by 2025, including cotton sourced as better cotton, recycled cotton, and organic cotton. Through DIESEL's "FOR RESPONSIBLE LIVING" strategy, the company will further integrate sustainability-focused initiatives into all of its business activities.

About DIESEL
DIESEL is an innovative international lifestyle company offering a wide range of denim, apparel, and accessories. Founded in 1978, DIESEL has evolved from a pioneer in the denim industry to a premium casual wear brand, firmly establishing itself as distinct from both the luxury and casual markets. Despite its remarkable growth, DIESEL's philosophy as a brand that symbolizes passion, individuality, and self-expression remains unchanged. Discovering, supporting, and nurturing creativity are part of the DNA of DIESEL and its parent company, the OTB Group. We strongly believe in international young designers and provide financial support for initiatives that explore and discover new talent. Examples of this include ITS, an international platform launched in 2002 to support young creators around the world.

https://www.diesel.co.jp/info/#sustainability
https://www.diesel.co.jp/news/diesel/product/green-label-introducing

*All prices include tax.
*Sold at major DIESEL stores nationwide and the DIESEL ONLINE STORE.
*Product availability varies by store.



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