The Yokohama Museum of Art is currently hosting artist and educator Masahiko Sato's first large-scale solo exhibition, "Yokohama Museum of Art Reopening Commemorative Exhibition: Masahiko Sato Exhibition: New x (How to Make + How to Understand)." Sato has continued to produce timeless works across genres, from commercials and television programs to media art. This exhibition focuses on the unique way of thinking behind his creations - his "how to make" - and ignites the viewer's curiosity to "want to understand."
A view of the "Masahiko Sato Exhibition" at the Yokohama Museum of Art ©FASHION HEADLINE
From that commercial to "Pythagora Switch"—a labyrinth of memories where "I know it" is linked together
Even if the name "Masahiko Sato" doesn't ring a bell, there are surely many people who have unconsciously come into contact with the works he has created. For example, memorable TV commercials, the educational program NHK's "Pythagora Switch," intuitive video works, and even books, games, and films—from the moment you step inside the exhibition, you will be met with a series of surprises and empathy, with people saying things like, "This is nostalgic," or "Oh, this too!?"
The greatest feature of this exhibition is its structure, which uses this "nostalgia" as a gateway to lead the viewer's perspective to the "way of thinking" and "way of communication" that lie deep within the creations. Rather than simply displaying works, the exhibition attempts to show the thought process itself, and how the works were created, and provides a full picture of the artist Sato Masahiko, who transcends the boundaries of art.
Exhibition view ©FASHION HEADLINE
Exhibition view ©FASHION HEADLINE
The core of creation is "creating a way of making things."
Exhibition view ©FASHION HEADLINE
The new Yokohama Museum of Art takes on the challenge of reexamining the very definition of "art"
This exhibition was held to commemorate the museum's reopening. Following on from the "Welcome Back, Yokohama" exhibition, this exhibition is positioned as embodying diversity that transcends the boundaries of art.
Installation, animation, interactive video content, graphic design...the works, which transcend the boundaries of genre, each have their own unique character, yet are all connected by the creator, Sato. When viewers realize that this consistency is the crystallization of the "way of making," the seeds of new "observation" and "creativity" will begin to grow within them.
Exhibition view ©FASHION HEADLINE
Inquiries:
Yokohama Museum of Art
TEL: 045-221-0300 (Main)
A view of the "Masahiko Sato Exhibition" at the Yokohama Museum of Art ©FASHION HEADLINEFrom that commercial to "Pythagora Switch"—a labyrinth of memories where "I know it" is linked together
Even if the name "Masahiko Sato" doesn't ring a bell, there are surely many people who have unconsciously come into contact with the works he has created. For example, memorable TV commercials, the educational program NHK's "Pythagora Switch," intuitive video works, and even books, games, and films—from the moment you step inside the exhibition, you will be met with a series of surprises and empathy, with people saying things like, "This is nostalgic," or "Oh, this too!?"
The greatest feature of this exhibition is its structure, which uses this "nostalgia" as a gateway to lead the viewer's perspective to the "way of thinking" and "way of communication" that lie deep within the creations. Rather than simply displaying works, the exhibition attempts to show the thought process itself, and how the works were created, and provides a full picture of the artist Sato Masahiko, who transcends the boundaries of art.
Exhibition view ©FASHION HEADLINEExhibition view ©FASHION HEADLINEThe core of creation is "creating a way of making things."
"I'm creating a way of making things.
If the way of making things is new, the finished product will naturally be new."
Exhibition view ©FASHION HEADLINEThe new Yokohama Museum of Art takes on the challenge of reexamining the very definition of "art"
This exhibition was held to commemorate the museum's reopening. Following on from the "Welcome Back, Yokohama" exhibition, this exhibition is positioned as embodying diversity that transcends the boundaries of art.
Installation, animation, interactive video content, graphic design...the works, which transcend the boundaries of genre, each have their own unique character, yet are all connected by the creator, Sato. When viewers realize that this consistency is the crystallization of the "way of making," the seeds of new "observation" and "creativity" will begin to grow within them.
Exhibition view ©FASHION HEADLINEYokohama Museum of Art Reopening Commemorative Exhibition
Masahiko Sato Exhibition New x; (How to Make + How to Understand)
Venue: Yokohama Museum of Art
3-4-1 Minatomirai, Nishi-ku, Yokohama
国際 ... As the ticket office is expected to be busy, we recommend purchasing tickets online in advance.
*Prices in parentheses are for groups of 20 or more (advance reservations required (TEL: 045-221-0300), only available at the museum ticket office).
*Free admission for persons with a disability certificate and one caregiver (Mirairo ID accepted).
*Tickets for the "Masahiko Sato Exhibition" also qualify for admission to the concurrent exhibitions "Collection Exhibition" and "Opening Up with the Artist," but only on the day of the exhibition.
Masahiko Sato Exhibition New x; (How to Make + How to Understand)
Venue: Yokohama Museum of Art
3-4-1 Minatomirai, Nishi-ku, Yokohama
国際 ... As the ticket office is expected to be busy, we recommend purchasing tickets online in advance.
*Prices in parentheses are for groups of 20 or more (advance reservations required (TEL: 045-221-0300), only available at the museum ticket office).
*Free admission for persons with a disability certificate and one caregiver (Mirairo ID accepted).
*Tickets for the "Masahiko Sato Exhibition" also qualify for admission to the concurrent exhibitions "Collection Exhibition" and "Opening Up with the Artist," but only on the day of the exhibition.
Inquiries:
Yokohama Museum of Art
TEL: 045-221-0300 (Main)
