The "100 Most Beloved Foods" catalog, which showcases the most popular products at Isetan Shinjuku, has been revamped for the first time in 10 years. Here we introduce some of the 100 most popular items from the food floor of Isetan Shinjuku, which is supported by many customers. A beloved souvenir! [Sales: Approximately 17,600 units/month] <Echire Pâtisserie au Beurre> Sable Sandwich 324 yen (1 unit)


A moist sable sandwich filled with cream made with plenty of French Echire butter. It has a milky, rich flavor that melts on the tongue. The Noisette is only available at the Shinjuku store. You'll be tempted by the aroma of butter! [Sales: Approximately 33,600 units/month]
<Noix de Beurre> Freshly baked financiers 216 yen (1 unit)


The aroma of freshly baked financiers wafts through the store. Crispy and fragrant on the outside, moist on the inside. More and more customers are becoming addicted to the aroma of almond powder and the rich flavor of burnt butter.

Enjoy three flavors in one! [Sales: Approximately 900 skewers/month]
<It's Sandwich Magic> Three Kinds of Stamina Petit Burgers 756 yen (1 skewer)


Mini burgers with different fillings from sandwich specialty shops. Enjoy three different fillings: chicken katsudon + salsa sauce, croquette + keema curry, and hamburger steak + mustard.

Ordering is also available! [Sales: Approximately 1,500 boxes/month]
<Japanese Tea Confectionery SANOAH> Moist Gateau Chocolat Kinunocha 1,188 yen (2 matcha, 1 sencha, 2 roasted green tea)


The concept is "eating tea," allowing you to enjoy Japanese tea in a modern way. This moist, baked dessert has a new texture and is made with French chocolate added with Uji matcha, sencha, and roasted green tea.

Save time when cooking! [Sales: Approximately 770 bottles/month]
<Matsumaeya> Konbu Water Salt, Sea, 1,296 yen



This "water salt," which has been used in Japan since ancient times, is infused with the flavors of konbu, bonito flakes, scallops, and dried shiitake mushrooms. It has excellent penetration ability, making it ideal for prepping and finishing with just one spray.

In addition, an online version was released on September 2nd, featuring an interview with Hobonichi CEO Shigesato Itoi. Be sure to check out "100 Most Beloved Foods," which reveals the most popular products at Isetan Shinjuku.

[100 Most Beloved Foods] https://www.mistore.jp/shopping/feature/foods_f2/isetan_100sen_f.html

■Isetan Shinjuku Main Building, B1F = Groceries
*Sales figures are calculated based on data collected in December 2019.
*All prices include tax.
*In-store catalogs are available in limited quantities.




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