Start Today Co., Ltd. announced its "Monthly Merchandise Transaction Volume and Membership Status for March 2013" on April 2nd. Merchandise transaction volume reached ¥7,915 million, a 28.2% increase from the same period last year.
The number of registered ZOZOTOWN members (excluding guest purchasers) reached 5,393,624, an increase of 79,244 from the same period last year. The number of annual purchasers (the total number of active members and guest purchasers who have made a purchase at least once within the past year) reached 2,489,914, an increase of 59,243 from the same period last year. The number of guest purchasers (unique purchasers who made a purchase without registering as a member) reached 1,776,099, an increase of 20,978 from the same period last year.
The significant increase in merchandise transaction volume was due to strong sales of spring items and active sales of sale items. Active advertising, including TV commercials, in conjunction with the launch of outfit suggestions on ZOZOTOWN on March 20th also had a positive effect.
On the other hand, the average shipping price remained down more than 10% compared to the same month last year, as in February. This was due to factors such as a drop in the unit price of products handled due to the expansion of categories, a decrease in the number of pieces per shipment due to the implementation of free shipping, and an increase in the proportion of sales.
Start Today also announced that, citing changes in the industry environment surrounding the company, it will cease publishing its monthly product transaction volume and membership numbers as of this month.
The number of registered ZOZOTOWN members (excluding guest purchasers) reached 5,393,624, an increase of 79,244 from the same period last year. The number of annual purchasers (the total number of active members and guest purchasers who have made a purchase at least once within the past year) reached 2,489,914, an increase of 59,243 from the same period last year. The number of guest purchasers (unique purchasers who made a purchase without registering as a member) reached 1,776,099, an increase of 20,978 from the same period last year.
The significant increase in merchandise transaction volume was due to strong sales of spring items and active sales of sale items. Active advertising, including TV commercials, in conjunction with the launch of outfit suggestions on ZOZOTOWN on March 20th also had a positive effect.
On the other hand, the average shipping price remained down more than 10% compared to the same month last year, as in February. This was due to factors such as a drop in the unit price of products handled due to the expansion of categories, a decrease in the number of pieces per shipment due to the implementation of free shipping, and an increase in the proportion of sales.
Start Today also announced that, citing changes in the industry environment surrounding the company, it will cease publishing its monthly product transaction volume and membership numbers as of this month.
