Crown Jewel, a subsidiary of Start Today and a secondary apparel distributor, is hosting a large-scale charity event bringing together rock bands who support the "Tohoku Live House Operation" initiative. The event launched on the 11th at its used brand clothing select shop, ZOZOUSED. The event was initiated by former DEVILOCK producer Noriaki Endo, who supports the "Tohoku Live House Operation" initiative, and involved inviting related rock bands to participate. Rock bands such as BRAHMAN, RIZE, ONE OK ROCK, and HUSKING BEE will be participating, exhibiting and selling autographed and special merchandise. Zozotown members are welcome to participate. All proceeds from this event, excluding some overhead costs, will be donated to the "Tohoku Live House Operation." The "Tohoku Live House Operation" project was launched in response to the Great East Japan Earthquake. The group aims to build live music venues along the Sanriku coast of Tohoku to help rebuild the disaster-stricken areas and create places that "connect people." They have already opened three live music venues in Miyako, Ofunato, and Ishinomaki, and are planning to build an outdoor music hall in Fukushima.